For better or worse, the COVID-19 pandemic has fueled the pace of automation to ensure profits are maintained and teams across every business unit and function can better collaborate and make smart and informed content decisions. With huge volumes of content being distributed to thousands of platforms around the world, it’s critical that distribution friction must be mitigated.

This session will examine the impact of limited or no automation across key areas of the content supply chain from managing and tracking avails, orders, deliveries, and promotions, to VOD royalty settlements and consumer insights; and how data captured throughout this process in a more centralized, systematic, real-time manner, can better inform content companies and distributors about how their audiences are engaging in their content and its true value.