Por Jeni Benhain | Data Client Solutions | Whip Media

As first reported by Plazo recently, drama could soon be returning to an infamous cul-de-sac. It’s been over 20 years since Desperate Housewives first spiced up the suburbs on our TV screens. Now, a reboot is in the works at Onyx from Kerry Washington and Natalie Chaidez. 

In an era of reboots, remakes, and reimaginings of beloved library series, it can often feel like a soap opera in the content business to understand what titles viewers actually want more of, and what factors would be most critical to get those viewers to tune in. At Whip Media, we launched a proprietary Rastreador de comentarios de los fans a year and a half ago to collect that exact sort of data from actual authentic fans, and in an ongoing capacity. To date, we have fielded nearly 1,000 unique catalog TV and movie titles to the TV Time community – an engaged panel of 2.5M monthly active users who are passionate about content. Every week (surrounding #TBT ‘Throwback Thursday’ fittingly) we ask these content enthusiasts to tell which titles they want brought back for more – and which ones they don’t! 

Collectively, these results are powerful for studios, agencies, and M&E companies seeking real data to inform their content strategy. Be it for development decisions and what reboots or remakes to greenlight, or to laser focus their licensing strategies by maximizing the long tail of their libraries, it’s easy to benchmark and assess these titles to see what pops among specific market segments. Additionally, we can drill into specific titles and uncover what is it that fans really do want to see brought back. 

Let’s take a quick peek behind the picket fences of potential viewer demand for more Desperate Housewives. 

First, when asked if they would like to see ‘more Desperate Housewives’ as part of our weekly “Bring it back?” module, global respondents (n = 33,376) were nearly split as recently as our January 2025 poll for the series. Approximately a third (33%) said yes to ‘more’ and 31% said no, while 36% chose to skip the title (signifying a lack of definitive opinion or awareness of the series). Interest in ‘more’ of the series was actually a little softer among US only respondents (n = 2,140) at a quarter (25%); with a full 40% saying no. Whereas markets like France and Mexico showed significantly stronger interest in more: 56% and 45% respectively.

BRING IT BACK? Do you want to see more Desperate Housewives? 

Among a sample of the global respondents who indicate that they want more of a title, we dig a little deeper to uncover in what ways they would prefer to see more and what elements would be most critical to ‘get right.’ These follow-up questions provide a straightforward, scalable way to measure what’s driving potential demand. 

In the case of Desperate Housewives (n = 622), a strong majority expressed that a Revival (more episodes or a movie with same cast & crew) would be preferred (58%). Nearly half (48%) are open to a spin-off (an extension of the show following one or more characters on a new journey). And about a third (35%) indicated that a reboot (a new show or movie based on the same premise) would be desired. Additionally, a third simply want better availability of the original show on streaming services. 

In what way or ways do you want to see more Desperate Housewives?

As for what elements would be critical for any sort of new version or reincarnation of the beloved series, respondents for Desperate Housewives heavily stressed the cast being the utmost important (70%). This was followed by a clear need for a direct connection to the original show (52%). Similarly, there is strong importance surrounding the premise and the show’s universe itself (both 44%). 

Which elements would be most important to a new version, continuation or adaptation of Desperate Housewives?

Finally, how strong was their ‘yes’ vote for more Desperate Housewives? Was it a firm ‘I would absolutely check it out,’ or a softer ‘I might give it a try.’ A strong 59% said they would definitely watch, with another 21% being very likely to watch. 

How likely would you be to watch it?

All in all, there is appetite for more Desperate Housewives, especially among women (41%). But much like the soapy drama and secrets made so popular by the original show, digging a little deeper exposes the critical elements behind these potential viewers’ desires. 

In today’s hyper-competitive content landscape, having this kind of granular audience insight at your fingertips isn’t just useful—it’s essential. For entertainment professionals deciding what to reboot, remake, or revive, real-time, fan-driven data eliminates the guesswork and surfaces the “why” behind the “what.” Whether it’s determining if viewers want more Desperate Housewives—or what form that “more” should take—being able to tap into authentic, scaled audience feedback allows studios and streamers to make smarter, faster, and more confident content decisions that drive both engagement and ROI.