Mediamorph Expands Platform for the Entertainment Industry with New Solution to Power-Up Direct-to-Consumer (DTC) Offerings

By: Nadine Suleiman|April 5, 2019

Expanded solution to drive key new internal processes as Content Providers redefine themselves in order to directly capture and capitalize on the connected consumer

LAS VEGAS, NV (Apr. 8, 2019)—Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, announced today at the NAB Show immediate availability of a new solution for Direct-to-Consumer offerings. Leveraging the power of the CVM platform, Mediamorph will help drive increased revenues while minimizing risk as content providers embark on their DTC journey to directly capture and capitalize on the connected consumer.

This innovative approach streamlines and automates DTC end-to-end content and financial workflows and is built upon proven Mediamorph CVM technology:

Content Ecosystem & Supply Chain Management automates and centrally controls the DTC internal content flows to handle massive variability in storefront platforms and territories while managing rights across DTC and non-DTC platforms.

Content Portfolio Management provides an inventory of historical content performance in one centralized location to better understand which content will work best on your DTC platform and which should continue to be licensed to third parties.

Intercompany Content Settlements provides visibility into content revenue by creating a transfer pricing system that will bring clarity to stakeholders and transparency to participants to ensure content on DTC platforms is being accounted for openly and fairly.

“There is an industry misconception that the supply chain will collapse and the content journey will get easier when you go direct to the connected consumer. In reality, as DTC is adopted, it gets more complex and it will be critical for providers to drive convergence between their internal content management processes and external distribution platforms,” said Rob Gardos, CEO of Mediamorph. “On the internal side, a seamless automated framework encompassing distribution, marketing, legal and financial business processes is essential. On the external side, you need a 360° loop that automates the flow of content availability to both DTC and to third party platforms and centrally tracks consumption no matter where it is exploited in the entertainment landscape.”