The Most Anticipated Series Coming in September 2023

By: Nick Lorenzo|August 31, 2023

Looking Ahead: Top Anticipated TV Shows for September 2023

As Summer is winding down and Fall is almost here, it’s time to look ahead to what viewers are intending to watch this September, be it on streaming platforms or linear channels. Using Whip Media’s panel of 26M content consumers, let’s dive into the upcoming new and returning TV shows that are poised to debut strongly across several key markets.

Which brand new shows are most anticipated this September? 

Spin-offs and franchises lead the way as we enter the Fall TV season!

Leading the pack this September is AMC’s highly anticipated series, The Walking Dead: Daryl Dixon. The latest spinoff of the immensely popular The Walking Dead franchise follows Daryl as he finds himself washed ashore in France as he struggles to piece together how he got there and why. It’s the top anticipated new show this month, boasting the most initial viewing intent in every market!

The second most anticipated new series across the board is Gen V, an upcoming show on Prime Video that is a spin-off of its popular series The Boys. The show follows young adult superheroes as they are tested in battle-royale style challenges at the Godolkin University School of Crimefighting.

Peacock’s upcoming limited series The Continental ranks third globally, marking a significant achievement for the streaming service. In fact, Peacock may see one of its largest new series debuts to date, as Whip Media’s data reveals the title is outpacing all other Peacock original series at the same time point in time pre-release, including Bel-Air, Twisted Metal, Poker Face and Mrs. Davis. Named after the hotel featured in the John Wick film series, The Continental promises to expand the universe as a prequel series and origin story for several key characters.  

Apple TV+’s The Changeling takes fourth among new series this September in the US and in the UK, while ranking fifth in Spain and Germany. It also ranks in the top 10 in Italy, France, and Brazil. The horror fantasy series based on the novel of the same name follows the journey of a man that goes in search of his wife after something goes horribly wrong following the birth of their first child. 

Rounding out the most anticipated new TV tiles this September is Netflix’s Castlevania: Nocturne. Serving as a spin-off to the Castlevania animated series, Netflix’s Castlevania: Nocturne follows a descendent of the Belmont family during the French Revolution. The upcoming dark fantasy series is based on the horror-adventure video game franchise of the same name. Landing among the top new shows this month, it ranks fourth in Italy, Germany, and Brazil. It takes fifth in the US, while placing sixth in the UK, Spain and France. 

Overall, September is shaping up to be a month where spinoff series continue to take center stage among audiences. These upcoming titles will continue the trend of Hollywood expanding the world of existing intellectual properties to appeal to fans of popular franchises. 

Which returning shows are back in the spotlight?

Shifting gears to returning series, we see a close race between the first and second most anticipated series this month! 

Prime Video’s The Wheel of Time is back and takes the top spot in the US, France, and Brazil. The high-fantasy show, based on the novel series of the same name, hovers between second and third in the UK, Spain, Italy, and Germany.

Meanwhile, Netflix’s Sex Education – which returns for its fourth and final season – is highly anticipated among audiences this September, ranking first in the UK, Spain, Italy, and Germany. In the US, France, and Brazil, it ranks second – right on the heels of The Wheel of Time! The award-winning teen dramedy focuses on the lives of various students, parents, and staff at a British secondary school as they tackle issues often related to sexual intimacy. 

Guardians of the Galaxy’s fan-favorite Groot is back this September in Disney+’s series of animated shorts I am Groot. The series is the third most anticipated returning show in the US, Spain, Germany, France and Brazil. Groot’s misadventures are exciting audiences in the UK and Italy as well, where it ranks second. 

AppleTV+’s The Morning Show places fourth among all returning series in every market this month, apart from Italy where it ranks sixth. The drama series has already been renewed for a fourth series ahead of its third season. 

Lastly, Netflix has two hot returning shows, Virgin River and Surviving Summer, drawing lots of viewing interest. Romantic drama Virgin River ranks fifth in Spain and sixth in the US, and Australian teen drama Surviving Summer ranks fifth in Italy, Germany, and France.

About Whip Media’s anticipation data: Findings are based on the most anticipated TV shows, both new and returning, among TV Time users in the following key markets: the United States, France, Italy, Germany, Spain, the United Kingdom, and Brazil. Our anticipation reports are driven by the real in-app actions TV Time users take to “follow” or add titles to their respective watch lists, ahead of a title’s premiere or returning season, when they have interest and likely intent to view. 

Please reach out to our team directly here if you have any questions or have a specific data request.