HITS Live! Connecting with Consumers with the Right Content During Massive Social Shifts

This presentation will release new 1st party research findings leveraging TV Time’s global community of more than 13 million connected users of its TV tracking platform. We will exam viewer engagement and sentiment in this time of self-isolation and will outline thought provoking implications on audience segmentation, distribution channels, release windows, in-home/on-demand trends and how streaming services can better surface smarter content choices and how workflows need to adapt to more AI-based automation to react to these massive social shifts.