MESA Webinar: Doing Digital Content Smarter
Data-Driven Predictions on What Content Will Work Well on a Given Platform
Making smarter content decisions, and knowing how to price or what to pay, can no longer rely on traditional viewership metrics or blockbuster original content. You need data that is based on real-time audience tastes and preferences and integrated with your actual performance and licensing information.
Attend this webinar to hear how you can leverage predictive measures to help drive decisions to better match content with audiences, ultimately leading to increased engagement and revenue.