OTT on Overtime
Predict What Content to License Next with Custom Insights
Once a generation, Hollywood experiences a seismic shift. It is happening again with OTT and fueling intense competition for catalog and long-tail content to fill programming gaps and address the new realities of generational and niche audience viewing patterns.
As licensing costs rise and finding the hidden gems becomes more difficult, how do you select the right titles to attract, retain and engage your customers? IMDb, Box Office receipts, ratings or intuition? Is it possible to predict the performance of your avails and exploit break-out TV shows and movies ahead of the competition? The answer is yes.
This session will explore these challenges and present a new performance modelling approach that leverages unique data and analytics and strategic AI-powered workflows to predict content performance and optimize licensing, distribution and merchandising strategies.