Ramping Up Rights Metadata in the New Entertainment Ecosystem

By: Jerry Inman|April 24, 2023

In the ever-evolving world of entertainment, managing intellectual property rights is critical to success. Rights metadata is the metadata that relates to rights and intellectual property. It provides data and information about the owner, as well as where and how it’s allowed to be used. It enables organizations to effectively manage and monetize their assets. 

Rights metadata offers several key benefits for entertainment organizations. First, it enables easy tracking and management of assets across different platforms and distribution channels as content goes global. For example, by using rights metadata, organizations can ensure that an asset is only made available in the territories where it is licensed, preventing unauthorized use and protecting licensing revenue.

Another benefit is the ability to capture and manage information about obligations and agreements associated with assets. This includes details such as permitted modifications, repurposing, and distribution, which can be crucial for effective rights enforcement. By capturing this information in a standardized way, organizations can ensure that they are able to enforce their rights effectively and ensure compliance.

Furthermore, standardized rights metadata helps streamline rights management processes by ensuring consistency and reducing errors. This is particularly important for organizations that handle large volumes of assets or have complex rights ownership structures. It also eliminates duplicate or missing rights records, allowing buyers and sellers of rights to optimize content usage and monetization.

In today’s digital entertainment landscape, effective rights metadata management is essential for maximizing the value of intellectual property. By capturing key elements of rights ownership in a standardized way, organizations can ensure that they are able to effectively manage and monetize their assets, while also protecting themselves from unauthorized use. Whether you are a content creator, distributor, or rights owner, ramping up rights metadata into your digital asset management process is critical to optimize revenue generation and prevent unauthorized use. 

Whip Media offers a comprehensive solution set that helps organizations streamline their digital asset management processes, enforce their rights, and optimize revenue generation. Don’t leave money on the table. Contact us today to learn more about how our platform can benefit your organization.