In his new role, Lefebvre will lead Whip Media’s sales and client acquisition efforts for its data and content licensing solutions in France and Benelux. He is based in Whip Media’s Paris office.

Lefebvre joins Whip Media with more than fifteen years of experience in advertising technology and sales.

He most recently served as Client Partner for EMEA for Oracle and led the development of its advertising platform, the Oracle Marketing Cloud, in the region.

“Ghislain has a track record of driving sales and customer success through data and technology that make him the perfect person to lead our exponential sales growth in those markets,” said Paul Hastings, Whip Media’s SVP of Global Sales. “I’m thrilled to welcome him to our rapidly expanding team.”

“Whip Media’s industry-leading content performance tracking, data solutions, and entertainment technology provide a significant advantage to content providers, broadcasters, and operators in today’s media environment,” said Lefebvre. “I’m excited to expand our footprint in this dynamic market and help entertainment companies to make their business more efficient thanks to our unique data and technology.”

Before Oracle, Lefebvre held senior Sales Management roles at a variety of premium SaaS and enterprise software providers covering the French market.

Lefebvre’s appointment comes during a time of rapid growth for Whip Media across all areas of its business. This growth speaks to a significant market opportunity and demand for Whip Media’s enterprise Content Value Management (CVM) platform and proprietary global data and insights. The company’s growing roster of clients is comprised of more than 50 of the biggest media and entertainment companies including all major Hollywood studios, top broadcasters, and the largest global MVPD operators in the world.