Media Play News | 40 Most Important People in Streaming

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Who are the 40 most important people in streaming, which has fast become the dominant delivery mechanism for home entertainment?

Media Play News’ second annual list factors in various attributes of the honorees, including innovation and creativity, enabling technologies and services, and diversity and inclusion. These 40 executives are key players in the streaming business, which continues to dominate home entertainment and, with two super-charged variants — AVOD and FAST — shows no signs of slowing.

Whip Media CEO Carol Hanley is honored to be named in this list.

Hanley was named CEO of Whip Media, a leading enterprise software platform and data provider to the world’s largest entertainment organizations, in June 2023, after two years as president. She joined the company in 2017 as chief revenue and strategy officer and has since overseen the development of new content measurement solutions that combine viewership consumption data with financial information to help streamers, broadcasters and studios track content performance and guide future licensing decisions. Under her leadership, Whip Media acquired Mediamorph, with a platform that powered more than two-thirds of all global digital transactional revenue for the fi lm and television industries, and the TV and movie metadata platform TheTVDB. Today, Whip Media plays a key role in the content distribution and acquisition ecosystem, managing trillions of global VOD and digital sell through transactions annually and millions of avails for major content providers and distributors globally. Before Whip Media, Hanley was chief revenue officer of Deluxe Entertainment Services Group. Before that, she spent 15 years as EVP, chief revenue and chief marketing officer at Nielsen Audio.