Exec named senior VP of strategy and operations

Software and data company Whip Media said it launched a new Center of Excellence and appointed Melissa Kaspers as senior VP of strategy and operations to lead the new unit.

The Center of Excellence will serve as a resource center addressing new and emerging customer needs. The programs it offers include a customer advisory council and user group, the Whip Media Labs, thought leadership and a Licencing Lounge.

Kaspers joined Whip Media in 2020 as senior VP, product management. Previously she was with TV Time, Amobee, Demand Media, Adconion and Yahoo.

“Whip Media is uniquely positioned at the intersection of the Media & Entertainment industry, and our strategic client and partner relationships enable great visibility into the challenges faced by our customers and the industry as a whole,” said Kaspers. “Our Center of Excellence reinforces our commitment to a customer-focused culture that leverages our expertise and innovative ideas along with best practices to provide the most value to our clients.”