Whip Media recently partnered with Variety VIP to look at how important Marvel content has been to the success of Disney+. The story, built on a new survey conducted by Whip Media of U.S. TV Time app users, comes as “Hawkeye” becomes the latest Marvel series to debut on Disney’s streaming service.

One key takeaway from the report: most respondents — nearly 66% — said they’ll “definitely” be watching “Hawkeye” now that it’s hit Disney+. But are Marvel shows and movies the only reason most subscribers pay for Disney+? Be sure to check out the full story over at Variety VIP for the answer — and some other interesting takeaways from the Whip Media survey as well.

You can read the full story by clicking here.