Rebuilding Avails Distribution for the AI Era

The process of distributing your avails to digital licensing partners hasn’t changed much in the last 20 years.  And that’s a problem, because the distribution landscape, complexity, and volume certainly have.

In this conversation, Matt Carter and Vince Muscarella discuss the challenges that Film & TV distributors face in sending avails to their partners, why that inefficiency comes at the cost of content business, and how Whip Media is changing the game with its AI-native Helix platform.