El futuro de la televisión: la creciente popularidad de AVOD y FAST

11 de noviembre de 2022 0 comentario

With the launch of AVOD services from Disney+ and Netflix right around the corner, join Whip Media for a discussion on the growing popularity of AVOD and FAST. Based on proprietary survey data, the session will share key findings on how consumers feel about these services, including what they watch, […]

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El futuro del negocio de la televisión: vista desde arriba

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While the business of television – how shows get made, distributed and marketed – continues to evolve with the major streaming services playing a significant role, cable and broadcast television combined continues to be the dominant form of viewership with the average American spending 4 hours and 49 minutes watching […]

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Simpsoio de evolución del entretenimiento: datos imprescindibles para 2023: obtenga hoy la vista completa de 360 grados del consumidor del mañana

29 de septiembre de 2022 0 comentario

Whip Media’s Alex von Krogh presented at  MESA’s Entertainment Evolution Symposium, and shared insights on the  “Must Have Data for 2023 – The Full 360 Degree View of Tomorrow’s Consumer, Today.” Alex shared a notable shift in viewing original content on streaming platforms as Netflix’s share of views continues to […]

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Seminario web del miércoles de OTT.X - Informe de satisfacción de transmisión: Las arenas movedizas de SVOD

11 de julio de 2022 0 comentario

The saturated streaming service market is more competitive than ever, making the winning and keeping of subscribers even more important. Consumers’ satisfaction and perception of these services is key to understanding their strengths and weaknesses. Whip Media surveyed almost 2,500 of our US TV Time app users to uncover which […]

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NATPE Hollywood: panel detrás de escena

15 de junio de 2022 0 comentario

This session at NATPE Hollywood focused on a variety of critical elements in the business of monetizing scripted content, including content negotiation and distribution, enhancing content search and discovery capabilities, as well as tracking the behaviors of various audience segments. The panel was moderated by Jeffrey Cole, and included Whip […]

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Día mundial de M&E de MESA: no se necesitan pasaportes: el contenido viaja a través de las fronteras para satisfacer la demanda de la audiencia

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As global demand for content and programming increases, a shift in what content resonates with viewers in a given country is changing. A recent Whip Media study surfaced that European audiences across France, Italy, Germany, Spain and the UK, are consuming less U.S. originating content – a downturn of 10%. […]

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LA Virtual Screenings – Streaming en América Latina: menos contenido estadounidense, más global

14 de junio de 2022 0 comentario

El arte y la ciencia de ganar y mantener usuarios

7 de junio de 2022 0 comentario

Mire el panel de Paul Hastings, SVP Global Sales, de Connected TV Summit 2022 de Mediatel. Paul habló en un panel sobre cómo las empresas de medios convencen a los consumidores para que permanezcan en su servicio y cómo adquieren otros nuevos.

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EGA A Global Showcase - Mercados y tendencias en la localización de entretenimiento - Charla informal con Whip Media

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Mire a Alex von Krogh, VP Global Insights, en una conversación con Simon Constable, SVP Language Services en Visual Data de EGA A Global Showcase que tuvo lugar el 2 de junio de 2022.

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Un mundo completamente nuevo: cómo Disney está enfrentando los desafíos actuales y resolviendo los obstáculos futuros

25 de mayo de 2022 0 comentario

Disney is leveraging new ways to streamline procedures and eliminate manual processes to optimize revenues and improve financial operations to meet today’s high-volume, high-velocity content world. This session will discuss the companies’ partnership and evolution which has spanned over a decade; from manually managing financial operations for transactional home entertainment […]

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No se necesitan pasaportes: el contenido viaja a través de las fronteras para satisfacer la demanda de la audiencia

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As global demand for content and programming increases, a shift in what content resonates with viewers in a given country is changing. A recent Whip Media study surfaced that European audiences across France, Italy, Germany, Spain and the UK, are consuming less U.S. originating content – a downturn of 10%. […]

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El nuevo mundo de IP para juegos

20 de mayo de 2022 0 comentario

Vince Muscarella, vicepresidente de ventas, y Kortney Kesses, gerente sénior de éxito del cliente, dieron una presentación en DEG Entech Fest 2022.

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Impulsar la participación de los espectadores en un entorno súper agregado

3 de mayo de 2022 0 comentario

Watch Mike Sid’s, Chief Strategy Officer, presentation from CTAM Innovation Showcase. Mike spoke on the rising demand for content and the need to have the right data to support content licensing decisions. Watch Mike’s presentation here!

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CMIP Studio en vivo desde NAB- Sherry Brennan

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Vea a Sherry Brennan, EVP/Gerente General, Whip Media Exchange, dar una descripción general del Whip Media Exchange recientemente anunciado en vivo desde el NAB Show Floor.

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NAB: licencias de contenido reinventadas: un ecosistema de entretenimiento más inteligente y conectado

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Watch Vince Muscarella, VP Sales, presentation from the NAB Show 2022. The growth of streaming, linear and OTT services has significantly increased demand for global content, requiring unified solutions to provide actionable intelligence in order to make better business decisions. In order for entertainment companies to thrive in today’s complex, […]

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NAB- CM|IP & Future of Delivery Panel Debate: La nueva normalidad de la industria de la televisión: lecciones aprendidas de la pandemia

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The impact of COVID on the pay-TV industry has been profound with the curtailment of live sport along with social distancing rules for scripted TV and film significantly reducing content output. However, the enforced lock-down has seen a massive rise in OTT consumption, as a stay-at-home global population binged on […]

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Seminario web del miércoles de OTT.X: acelere la planificación de contenido y las licencias con la mejor herramienta nueva de la industria

26 de abril de 2022 0 comentario

Imagine being able to predict titles that would best perform in certain territories for particular audiences. Imagine being able to identify titles that align with top-performing content on certain platforms. Now, imagine being able to do all of this on a single, unified platform that allows you to connect with […]

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Panel de transmisión de variedades con Whip Media, TelevisaUnivision, Globo, Discovery, AMC Networks y Paramount Streaming

31 de marzo de 2022 0 comentario

La presidenta de Whip Media, Carol Hanley, habló en el panel de Variety Streaming Room, donde discutió estrategias para construir una audiencia televisiva global. A Carol se unieron ejecutivos de AMC Networks, Paramount Streaming, Globo, Discovery y Univision.

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Foro de gestión de flujo de trabajo de contenido de MESA: transformación de las licencias de contenido a través de decisiones de localización basadas en datos

29 de marzo de 2022 0 comentario

Watch Vicky Albon, Partnership Relationship Manager, and Daniel Andrews, Vice President, Sales Engineering, give their presentation on the ever changing content licensing ecosystem. In a borderless global content environment, media and entertainment companies need the ability to evaluate content and make impactful data-driven decisions. With predictive insights on hundreds of […]

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Discurso de apertura del Foro de administración de flujo de trabajo de contenido de MESA con Paul Hastings

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Watch Paul Hastings, Senior Vice President, Global Sales, deliver the Opening Keynote at MESA’s Content Workflow Management Forum. Binge-watching drives streaming adoption and streaming services are driving tremendous growth in the localisation business. We’ve all taken part in one, if not many, binge sessions and the phenomenon certainly is not […]

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Cumbre de contenido inteligente de MESA: Whip Media y Giant Pictures: conexión de licencias de contenido con un enfoque basado en datos para el crecimiento global

23 de marzo de 2022 0 comentario

Watch Jaime Otero, VP of Business Development and Content Strategy, interview Nick Savva, General Manager of Giant Pictures, in a Customer Case Study. Giant Pictures is a global leader in digital distribution across 50+ VOD and streaming platforms. As they continue to grow and expand their international presence to reach […]

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Cumbre de contenido inteligente de MESA: cuando el streaming se vuelve internacional

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Watch Alisa Joseph, SVP Business Strategy & Development, participate on a panel with other industry experts about the importance of global markets in the streaming world. Watch The Panel Now!

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Palabras de bienvenida de la conferencia MESA Smart Content Summit

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Watch Carol Hanley, Co-President, provide the opening remarks to the MESA Smart Content Summit along with Guy Finley, President & CEO, MESA. Watch the Opening Remarks Now!

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Cumbre de contenido inteligente de MESA: licencias inteligentes: el poder de predecir el rendimiento del contenido

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Watch Sherry Brennan, EVP/General Manager, Whip Media Exchange, speak about Smart Licensing. Today’s high-volume, high-velocity global content environment has challenged the way media and entertainment organizations buy and sell content. As companies play catch-up with the growth of streaming services, it’s imperative for operators and distributors to find smarter, more […]

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Turno de preguntas sobre OTT #51: el efecto de Netflix en OTT

9 de marzo de 2022 0 comentario

There was a long stretch of time, from around 2012 to 2017, when Netflix was the big buzz term in the OTT industry. Everywhere I went – panels, speeches, conferences – it felt like everyone was talking about it. Netflix the disruptor. Netflix the pioneer. Netflix, both the saviour and killer […]

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OTTX Online Live: Content Travelability: La serie más transitada de América Latina

8 de marzo de 2022 0 comentario

Watch Jaime Otero, VP Business Development & Content Strategy, speak about LATAM series and their success among new audiences in other territories.

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DEW2022: Conversación principal con Whip Media, Pluto TV, Discovery

10 de febrero de 2022 0 comentario

Mire nuestra conversación principal en DEW2022 con Carol Hanley, presidenta de Whip Media, Will Gurman, vicepresidente de asociaciones de contenido global en Pluto TV y Michael Hale, vicepresidente de arquitectura de sistemas de medios en Discovery. Este panel de expertos oradores fue entrevistado por Kevin Tran, analista de medios de Variety.

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Seminario web del miércoles de OTT.X: Fatiga de transmisión: la creciente popularidad de AVOD y FAST

18 de enero de 2022 0 comentario

AVOD and FAST channels are rapidly gaining momentum but come with their own set of unique operational, tracking and reporting headaches. Watch Whip Media’s Vince Muscarella speak to what’s driving the rise of these free streaming services and the subsequent impact to back office workflows, visibility into the status of […]

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TVOT Live: ¿Qué harías si corrieras___?

13 de enero de 2022 0 comentario

We all say it, usually to ourselves or in private with our friends. Our frustrations with the moves made by content providers, distributors and streamers range from “What were they thinking?” to “WTF????” It’s time to take the gloves off and ask ourselves, “What would you do if you ran ___?” You […]

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Sesiones de AFM: un nuevo día para las licencias de contenido

23 de diciembre de 2021 0 comentario

A New Day for Content Licensing: Make Better Deals with Predictive Insights The exponential increase in global viewing has created a huge demand for content, but buyers and sellers mostly rely on traditional data sets, personal relationships and gut instinct to license film and TV. Now, supercharge your licensing strategy […]

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VOD Professional: el fenómeno OTT Binge-Watching

10 de diciembre de 2021 0 comentario

Whip Media, together with VOD Professional, conducted a survey across seven countries (France, Germany, Italy, Spain, Sweden, the UK and the US) to take a deeper dive into viewers’ bingeing habits. With a total of 32,741 survey respondents, the results of this survey, and its implications, can be the key […]

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Panel NATPE Streaming+: Adquisición de contenido y distribución mundial

1 de diciembre de 2021 0 comentario

SVOD Talks (panel) Content Acquisition & Worldwide Distribution Streaming has allowed producers to amortize costs for production and increase distribution across every continent. Watch the recording of this panel of top executives who share their thoughts on the future of subscription streaming. • Moderator: Samantha Friedman, Managing Director, FTI Consulting […]

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El poder de predecir: contenido local en un escenario global con EGA

12 de noviembre de 2021 0 comentario

In this webinar with the Entertainment Globalization Association (EGA), Whip Media’s Alex von Krogh (VP Global Insights), Jeni Benhain (Director of Data Solutions) and Jaime Otero (VP of Business Development & Content Strategy) speak with Chris Fetner in a data-driven discussion on the rise and success of local content around […]

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MESA Take the Dam(n) Tour – FAST: Seguimiento del rendimiento [VIDEO]

26 de octubre de 2021 0 comentario

Vea al director de estrategia de Whip Media, Mike Sid, explicar el valor del seguimiento del rendimiento para los canales FAST.

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Seminario web del miércoles de OTT.X: unificación de unidades de negocios inconexas para capitalizar el valor de su contenido

26 de agosto de 2021 0 comentario

With a rise in content demand, media companies have increased content spending to compete with the surge of new platforms. Entertainment organizations may have massive amounts of data but often fail to properly value content and extract every drop of profit. Not to mention, operating out of legacy systems with […]

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Seminario web de WhipFlash: ¿Qué haría USTED si corriera...?

4 de agosto de 2021 0 comentario

In this session, Whip Media’s Sherry Brennan, EVP & GM of the Whip Media Exchange, alongside Mike Bloxham, EVP of Global Media and Entertainment at Magid, Colin Dixon, Digital Media Analyst and Strategic Consultant at nScreenMedia and Alan Wolk, Co-Founder/Lead Analyst at TVREV in a discussion led by Rick Howe, The iTV Doctor, […]

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Simposio de evolución del entretenimiento: Piense globalmente, actúe localmente: Creación del servicio de transmisión sin fronteras con inteligencia regional

28 de julio de 2021 0 comentario

It’s no secret, consumers are being inundated with content more and more every day. Streaming services are crossing borders, competing for audiences with local providers, and saturating the landscape with various options to satisfy global demand. As tech giants expand their streaming platforms and breakthrough global markets, the need to […]

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Simposio de evolución del entretenimiento: atraer audiencias regionales con contenido original: las últimas tendencias entre los nombres más importantes en transmisión

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Exporting content has played a huge role in the success of Hollywood. Giants like Netflix, Disney and Amazon are expanding traditional distribution models. We have seen non-US-originating titles find success outside their home regions all thanks to the proliferation of SVOD platforms and their recommendation engines. As a result, a […]

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Seminario web del miércoles de OTT.X: cómo la predicción de la demanda de contenido y la agregación de derechos lo ayudarán a ganar en el hipercompetitivo mercado televisivo actual

22 de julio de 2021 0 comentario

As the industry emerges from the drastic changes wrought by the pandemic, new consumer behavior and the launch of new streaming services has created an unprecedented demand for content – whether original or library, scripted or factual. In order to stay competitive in today’s landscape, TV platforms need a new […]

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OTT.X Online Live: la aceleración del anime: predecir el poder del contenido de nicho

30 de junio de 2021 0 comentario

Today’s high demand for new content has audiences looking to different genres of entertainment to satisfy this need. For a niche genre like Anime, popularity has erupted around the world and it is now approaching the mainstream. In this session, we’ll discuss how platforms and distributors can take advantage of […]

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Cumbre Mundial de la Televisión Conectada: maximizar el valor del contenido

23 de junio de 2021 0 comentario

How do we maximise individual and/or aggregate consumer engagement with VOD (inside a free or subscription streaming service or within a Pay TV user experience)? Can we discourage password sharing without upsetting or inconveniencing genuine subscribers; How do we convince piracy users to convert to legitimate services? What new or […]

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Reunión de membresía de primavera de DEG presentada por Whip Media

21 de mayo de 2021 0 comentario

Spring into Summer Movies: How Anticipation & Engagement Insights Can Predict the Next Blockbuster or Bust  As movie theaters closed in 2020 and releases were delayed or moved to streaming services, the industry has completely overhauled its distribution strategy in regards to VOD programming.  Benhain will dive into data from […]

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MESA LLEGA A LA PRIMAVERA: LA NUEVA NORMALIDAD: UN ECOSISTEMA DE CONTENIDO POST-COVID HOY, MAÑANA Y PARA SIEMPRE

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Covid-19 has been and continues to be, one of the greatest global disruptions of our lifetime. Within the media and entertainment industry, the changes that have come from TV and movie viewing over the past year are positioned to remain that way for years to come. Billion-dollar blockbusters were challenged […]

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MESA HITS Spring: use los datos del consumidor para predecir el éxito del contenido: ¿cuál es su puntaje de demanda?

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The pandemic has accelerated the distribution of content and has increased global viewing, creating a high demand for both original and library content. With the increase of content, rights, platforms and pricing, the process of buying and selling content has become difficult and the need to identify the right licensing […]

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Panel de seminario web de WhipFlash: encontrar claridad entre el contenido y el caos del consumidor

6 de mayo de 2021 0 comentario

It has become universal truth that the television business is constantly being disrupted by the ever-changing content landscape and unprecedented consumer demand. The complexity of services, platforms, channels, programs and apps has dramatically increased overall viewership and usage, along with confusion, at the expense of real profit.  To paraphrase the […]

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Turno de preguntas de OTT #31 – Hablando de IA en OTT

28 de abril de 2021 0 comentario

From personalised content recommendation to addressable advertising, predicting customers who are about to churn to routing video traffic through the most efficient networks, use cases for AI in the OTT industry are on the rise; affecting both front and backends. It’s a fascinating subject and one that we’ll be discussing […]

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Reunión anual de participantes de EIDR: potenciar los conocimientos y la inteligencia con EIDR

20 de abril de 2021 0 comentario

Universal identifiers are a critical component, not just for titles, but for buyers and sellers to connect and exchange other unique datasets as well. In today’s chaotic content environment it is critical to combine supplementary insights and consumer behavior like reactions, sentiment, preferences, consumption, affinity, and engagement made possible by […]

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Videoscape Europe: el por qué detrás del reloj

29 de marzo de 2021 0 comentario

Predict Content Value With a Consumer-Centric Strategy To succeed in the entertainment industry today, strategies need to transform from being content-centric to consumer-centric. With the viewer now in the driver’s seat, how do you predict and select the titles that will attract, retain and engage your customers in the midst […]

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Cumbre de contenido inteligente de MESA: supercargue sus licencias

19 de marzo de 2021 0 comentario

Supercharge Your Licensing: The Race From a Content-Centric to a Consumer-Centric Strategy In this session, Whip Media’s Sherry Brennan, EVP/General Manager of Content Licensing Platform, spoke to the evolution of the Media and Entertainment industry, and how it has us all constantly pivoting the way we manage our content. From OTT and Direct-to-Consumer, […]

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Cumbre de primavera de OTT.X: Streaming Wars Go Global: Evaluación de las estrategias de expansión de los nuevos participantes en el ecosistema OTT SVOD

15 de marzo de 2021 0 comentario

In this session, Whip Media’s Carlen Wilutis discussed the streaming war expansion into international territories. With legacy media companies in the slipstream behind first-mover streaming platforms, the question of “Where to, next?” touches the core of each company’s growth strategy. In this webinar, Whip Media presented how its unique data […]

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Foro de gestión de flujo de trabajo de contenido de MESA: Transformando el ecosistema global de licencias de contenido

2 de marzo de 2021 0 comentario

Predict What Content to License Through Advanced Insights During this session at MESA Europe’s Content Workflow Management Forum, Paul Hastings (SVP of Global Sales, Whip Media) presented how Whip Media can predict what titles yield the greatest return while attracting and retaining viewers in the increasingly complex entertainment ecosystem, and […]

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VOD Professional OTT Turno de preguntas #27: India OTT Special

2 de febrero de 2021 0 comentario

At this week’s OTT Question Time (Thursday 28th January, 4pm UK) we talked about the VOD landscape in India which, according to PWC’s latest Entertainment & Media Outlook, is the world’s fastest growing OTT market. Indeed, with a population of 1.37bn and 40+ major OTT services already in operation, PWC suggests that […]

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NATPE Virtual Miami: Compitiendo por el contenido

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The stakes are getting higher in the war for great content as streamers change their programming objectives to remain competitive and relevant with viewers. Today’s focus is not adding MORE content but getting the BEST content. Featured on the panel will be Alex von Krogh (VP of Data Sales, Whip […]

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MESA Smart Content Europe: Acelere el ROI de las licencias OTT

16 de noviembre de 2020 0 comentario

Accelerate OTT Licensing ROI: Data-Driven Strategies to Optimize Content Budgets Direct-to-Consumer streaming has fundamentally changed the game on how broadcasters and distributors approach licensing.  Rising costs, limited inventory, competitive dynamics, and fragmented audience viewing patterns requires different thinking when it comes to implementing content strategies and getting the most out of […]

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Seminarios web de los miércoles de OTT.X: Dónde en el mundo Datos

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Where in the World Data: Predict Your Competitors Next Move As They Create New Streaming Content Libraries in New Territories A new streaming service announces that they will be entering your market.  It may be a small niche player or a global, recognized brand.  Instantly, the landscape changes and you […]

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DEG Expo: lograr una distribución sin fricciones

16 de octubre de 2020 0 comentario

The DEG Expo webinar on “Achieving Frictionless Distribution” is an insightful panel discussion led by industry experts, including Whip Media’s SVP Business Strategy & Development Alisa Joseph, and focuses on the supply chain barriers to reducing friction and the progress made so far, the impact of reducing on consumer acquisition/retention, […]

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Seminario web de MESA: Bienvenido a la era de la distribución digital acelerada

28 de septiembre de 2020 0 comentario

Welcome to the Age of Accelerated Digital Distribution Reinventing the Content Supply Chain & Improve Performance with Integrated Insights Disruption in the digital media distribution space is at peak levels. Demand for original programming is skyrocketing while users are changing their viewing behaviors and using a wider variety of streaming […]

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Determinación del valor real de diferentes tipos de contenido: Obtenga una ventaja competitiva con el contenido

16 de septiembre de 2020 0 comentario

IBC 2020 might be cancelled, but you now have the opportunity to connect with Whip Media and other industry leaders at our two-day virtual event. In this panel, operators & multi-channel providers will learn: The value of live content, scripted content, reality TV and sports to paying viewers Progressive datasets to understand how content […]

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El punto de inflexión de OTT: tomar "sobre la cima" sobre la cima

15 de septiembre de 2020 0 comentario

IBC 2020 might be cancelled, but you now have the opportunity to connect with Whip Media and other industry leaders at our two-day virtual event. In this panel, studios, broadcasters, & streaming platforms will learn: Doing smarter deals – how to target the right content on the right platform to the right […]

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Realice el recorrido DAM(n): Aceleración de la automatización en la cadena de suministro de contenido durante cambios sociales masivos

11 de septiembre de 2020 0 comentario

For better or worse, the COVID-19 pandemic has fueled the pace of automation to ensure profits are maintained and teams across every business unit and function can better collaborate and make smart and informed content decisions. With huge volumes of content being distributed to thousands of platforms around the world, […]

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Segunda cumbre anual de OTT.X: OTT en tiempo extra

7 de septiembre de 2020 0 comentario

Predict What Content to License Next with Custom Insights Once a generation, Hollywood experiences a seismic shift. It is happening again with OTT and fueling intense competition for catalog and long-tail content to fill programming gaps and address the new realities of generational and niche audience viewing patterns. As licensing costs […]

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Seminario web de WhipFLASH: Predicción de la serie de estudiantes de primer año de otoño

27 de agosto de 2020 0 comentario

Renew or Redline? Each spring, television networks take a long, hard look inward to adjust, recommit, or, in tougher years, completely overhaul their creative strategy and programming for the year ahead. Meanwhile, audiences and advertisers alike sit anxiously by, waiting to see whether a favorite show – or, in the […]

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Webinar WhipFLASH: Cine en todos los frentes

20 de agosto de 2020 0 comentario

New Insights on Audience Anticipation and Demand for Theatrical Titles and the Impact on Release Strategies Movie consumption behavior across theaters and streaming platforms was converging even before the COVID-19 pandemic. Furthermore, in today’s fragmented media landscape, viewers are watching movies on multiple platforms and devices, making it difficult to […]

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Seminario web de WhipFLASH: datos competitivos para el mundo competitivo de hoy

13 de agosto de 2020 0 comentario

With the explosion of streaming services and unprecedented demand for catalog content, knowing what to price, promote, license and distribute is likely influenced by what the competition is doing.  The answers might be buried in a pile of spreadsheets or available throughout your dispersed systems.  But do you have the […]

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NATPE Virtual: Definición de la nueva normalidad para estrenos en cines: Oportunidades para estudios y plataformas

10 de julio de 2020 0 comentario

While COVID-19 has impacted the entertainment industry in ways never before imagined, the hardest hit segment is theaters.   The use of ‘straight-to-home’ distribution strategies during the worldwide pandemic has changed the well-established theatrical release window.  TV viewership is up exponentially and, with theaters closed, studios have pivoted to PVOD opportunities. […]

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Seminario web de WhipFLASH: Definición de la nueva normalidad para estrenos en cines, oportunidades para estudios y plataformas

24 de junio de 2020 0 comentario

While COVID-19 has impacted the entertainment industry in ways never before imagined, the hardest hit segment is theaters.   The use of ‘straight-to-home’ distribution strategies during the worldwide pandemic has changed the well-established theatrical release window.  TV viewership is up exponentially and, with theaters closed, studios have pivoted to PVOD opportunities. […]

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Seminarios web de los miércoles de OTT.X: La guerra del streaming... Involucrar al consumidor conectado

17 de junio de 2020 0 comentario

Recognizing the power of bringing their own content directly to consumers, media companies are creating their own distribution platforms. We know that consumers are cutting the cord at an ever-increasing rate, but what remains unclear is how they feel about the wealth of OTT choices that will soon be available. […]

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Seminario web de MESA: Hacer contenido digital de manera más inteligente

4 de junio de 2020 0 comentario

Data-Driven Predictions on What Content Will Work Well on a Given Platform In an increasingly crowded market, more competition for user attention and retention combined with viewer fragmentation, makes it extremely difficult to find and exploit the right content for the right audience.  Imagine being able to take the guesswork […]

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HITS en vivo! Conectarse con los consumidores con el contenido adecuado durante los cambios sociales masivos

27 de mayo de 2020 0 comentario

This presentation will release new 1st party research findings leveraging TV Time’s global community of more than 13 million connected users of its TV tracking platform. We will exam viewer engagement and sentiment in this time of self-isolation and will outline thought provoking implications on audience segmentation, distribution channels, release […]

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Seminario web de WhipFLASH: Cómo tomar decisiones de contenido más inteligentes en tiempos de cambios sociales masivos (EMEA)

21 de mayo de 2020 0 comentario

COVID-19 has driven TV viewership to all-time highs and halted production.  To fill programming gaps and meet unprecedented content demand, turning to library catalogues and long-tail content has never been more critical. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, […]

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OTT.x ONLINE LIVE Conferencia virtual

12 de mayo de 2020 0 comentario

OTT.X ONLINE LIVE will be held on May 12 and 13, and will incorporate conference elements such as panels and presentations as well as interactive virtual roundtables.  Conference topics will be presented on May 12 to a broad audience.  Many of the same topics will be further discussed in the […]

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Seminario web de WhipFLASH: cómo los metadatos nuevos y relevantes pueden impulsar la participación de los espectadores en una sociedad que se queda en casa

23 de abril de 2020 0 comentario

Social isolation has far-reaching implications for the entertainment industry. With consumers turning to TV at historically high levels, our ability to find something to watch remains hindered by a lack of organization or intuitive cross-service discovery. In our new stay-at-home society, there’s a clear need for deep, timely and accurate descriptive metadata […]

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DEG Expo: Conexión con los consumidores para mostrar el contenido correcto durante los cambios sociales masivos

16 de abril de 2020 0 comentario

Digital Entertainment Distribution: Challenges and Opportunities Created by the COVID-19 PandemicAt this unique time of social isolation around the world, DEG Expo’s inaugural virtual event will examine the conditions conducive to the growth of digitally distributed content, as well as new and existing hurdles still to be overcome. Join us […]

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Seminario web de WhipFLASH: El consumidor de contenido en cuarentena

9 de abril de 2020 0 comentario

Today’s “social distancing” dynamic goes beyond binge watching and is redefining the viewing landscape. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, beyond just traditional viewership metrics, and to interpret and adjust to those patterns in real-time. Based on proprietary […]

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