In this session, Yannick Ferrero, SVP Digital Distribution at Hasbro Entertainment, Anthony Layser, Executive Director, Content Acquisitions & Programming Strategy at Xumo, Paul Hastings, SVP Global Sales at Whip Media, and David Urgell, MD and founder of Neosmedia Consulting, together with Marion Ranchet of The Local Act Consultancy, explored the importance of brand-building when creating FAST […]

Whip Media surveyed more than 2,000 U.S. consumers asking them how satisfied they are with their streaming services. For the fifth year in a row, Whip Media took an in-depth look at customer satisfaction with major streaming services, including Netflix, Disney+, Max, Apple TV+, Hulu, Peacock, Paramount+, and Amazon Prime […]

The meteoric rise of FAST Channels in the entertainment industry has created inefficiencies in tracking how content performs, leading to insufficient performance insights and data around programming decisions, financial reporting and revenue recognition. Watch Michael Sid, Chief Strategy Officer of Whip Media, at a recent OTT.X Wednesday Webinar series and […]

With the launch of AVOD services from Disney+ and Netflix right around the corner, join Whip Media for a discussion on the growing popularity of AVOD and FAST. Based on proprietary survey data, the session will share key findings on how consumers feel about these services, including what they watch, […]

While the business of television – how shows get made, distributed and marketed – continues to evolve with the major streaming services playing a significant role, cable and broadcast television combined continues to be the dominant form of viewership with the average American spending 4 hours and 49 minutes watching […]

Whip Media’s Alex von Krogh presented at  MESA’s Entertainment Evolution Symposium, and shared insights on the  “Must Have Data for 2023 – The Full 360 Degree View of Tomorrow’s Consumer, Today.” Alex shared a notable shift in viewing original content on streaming platforms as Netflix’s share of views continues to […]

The saturated streaming service market is more competitive than ever, making the winning and keeping of subscribers even more important. Consumers’ satisfaction and perception of these services is key to understanding their strengths and weaknesses. Whip Media surveyed almost 2,500 of our US TV Time app users to uncover which […]

This session at NATPE Hollywood focused on a variety of critical elements in the business of monetizing scripted content, including content negotiation and distribution, enhancing content search and discovery capabilities, as well as tracking the behaviors of various audience segments. The panel was moderated by Jeffrey Cole, and included Whip […]

As global demand for content and programming increases, a shift in what content resonates with viewers in a given country is changing. A recent Whip Media study surfaced that European audiences across France, Italy, Germany, Spain and the UK, are consuming less U.S. originating content – a downturn of 10%. […]

Watch Paul Hastings’, SVP Global Sales, panel from Mediatel’s Connected TV Summit 2022. Paul spoke on a panel discussing how media companies convince consumers to stay on their service and how they acquire new ones.

Watch Alex von Krogh, VP Global Insights, in conversation with Simon Constable, SVP Language Services at Visual Data from EGA A Global Showcase that took place on June 2nd, 2022.

Disney is leveraging new ways to streamline procedures and eliminate manual processes to optimize revenues and improve financial operations to meet today’s high-volume, high-velocity content world. This session will discuss the companies’ partnership and evolution which has spanned over a decade; from manually managing financial operations for transactional home entertainment […]

As global demand for content and programming increases, a shift in what content resonates with viewers in a given country is changing. A recent Whip Media study surfaced that European audiences across France, Italy, Germany, Spain and the UK, are consuming less U.S. originating content – a downturn of 10%. […]

Vince Muscarella, VP Sales, and Kortney Kesses, Senior Manager, Customer Success, gave a presentation at DEG Entech Fest 2022.

Watch Mike Sid’s, Chief Strategy Officer, presentation from CTAM Innovation Showcase. Mike spoke on the rising demand for content and the need to have the right data to support content licensing decisions. Watch Mike’s presentation here!

Watch Sherry Brennan, EVP/General Manager, Whip Media Exchange, give an overview of the recently announced Whip Media Exchange live from the NAB Show Floor.

Watch Vince Muscarella, VP Sales, presentation from the NAB Show 2022. The growth of streaming, linear and OTT services has significantly increased demand for global content, requiring unified solutions to provide actionable intelligence in order to make better business decisions. In order for entertainment companies to thrive in today’s complex, […]

The impact of COVID on the pay-TV industry has been profound with the curtailment of live sport along with social distancing rules for scripted TV and film significantly reducing content output. However, the enforced lock-down has seen a massive rise in OTT consumption, as a stay-at-home global population binged on […]

Imagine being able to predict titles that would best perform in certain territories for particular audiences. Imagine being able to identify titles that align with top-performing content on certain platforms. Now, imagine being able to do all of this on a single, unified platform that allows you to connect with […]

Whip Media president Carol Hanley spoke on the Variety Streaming Room panel, where she discussed strategies for building a global TV audience. Carol was join by executives from AMC Networks, Paramount Streaming, Globo, Discovery and Univision.

Watch Vicky Albon, Partnership Relationship Manager, and Daniel Andrews, Vice President, Sales Engineering, give their presentation on the ever changing content licensing ecosystem. In a borderless global content environment, media and entertainment companies need the ability to evaluate content and make impactful data-driven decisions. With predictive insights on hundreds of […]

Watch Paul Hastings, Senior Vice President, Global Sales, deliver the Opening Keynote at MESA’s Content Workflow Management Forum. Binge-watching drives streaming adoption and streaming services are driving tremendous growth in the localisation business. We’ve all taken part in one, if not many, binge sessions and the phenomenon certainly is not […]

Watch Jaime Otero, VP of Business Development and Content Strategy, interview Nick Savva, General Manager of Giant Pictures, in a Customer Case Study. Giant Pictures is a global leader in digital distribution across 50+ VOD and streaming platforms. As they continue to grow and expand their international presence to reach […]

Watch Alisa Joseph, SVP Business Strategy & Development, participate on a panel with other industry experts about the importance of global markets in the streaming world. Watch The Panel Now!

Watch Carol Hanley, Co-President, provide the opening remarks to the MESA Smart Content Summit along with Guy Finley, President & CEO, MESA. Watch the Opening Remarks Now!

Watch Sherry Brennan, EVP/General Manager, Whip Media Exchange, speak about Smart Licensing. Today’s high-volume, high-velocity global content environment has challenged the way media and entertainment organizations buy and sell content. As companies play catch-up with the growth of streaming services, it’s imperative for operators and distributors to find smarter, more […]

There was a long stretch of time, from around 2012 to 2017, when Netflix was the big buzz term in the OTT industry. Everywhere I went – panels, speeches, conferences – it felt like everyone was talking about it. Netflix the disruptor. Netflix the pioneer. Netflix, both the saviour and killer […]

Watch Jaime Otero, VP Business Development & Content Strategy, speak about LATAM series and their success among new audiences in other territories.

Watch our keynote conversation at DEW2022 with Carol Hanley, President of Whip Media, Will Gurman, VP of Global Content Partnerships at Pluto TV and Michael Hale, Vice President of Media Systems Architecture at Discovery. This knowledgable panel of speakers were interviewed by Kevin Tran, Media Analyst at Variety.

AVOD and FAST channels are rapidly gaining momentum but come with their own set of unique operational, tracking and reporting headaches. Watch Whip Media’s Vince Muscarella speak to what’s driving the rise of these free streaming services and the subsequent impact to back office workflows, visibility into the status of […]

We all say it, usually to ourselves or in private with our friends. Our frustrations with the moves made by content providers, distributors and streamers range from “What were they thinking?” to “WTF????” It’s time to take the gloves off and ask ourselves, “What would you do if you ran ___?” You […]

A New Day for Content Licensing: Make Better Deals with Predictive Insights The exponential increase in global viewing has created a huge demand for content, but buyers and sellers mostly rely on traditional data sets, personal relationships and gut instinct to license film and TV. Now, supercharge your licensing strategy […]

Whip Media, together with VOD Professional, conducted a survey across seven countries (France, Germany, Italy, Spain, Sweden, the UK and the US) to take a deeper dive into viewers’ bingeing habits. With a total of 32,741 survey respondents, the results of this survey, and its implications, can be the key […]

SVOD Talks (panel) Content Acquisition & Worldwide Distribution Streaming has allowed producers to amortize costs for production and increase distribution across every continent. Watch the recording of this panel of top executives who share their thoughts on the future of subscription streaming. • Moderator: Samantha Friedman, Managing Director, FTI Consulting […]

In this webinar with the Entertainment Globalization Association (EGA), Whip Media’s Alex von Krogh (VP Global Insights), Jeni Benhain (Director of Data Solutions) and Jaime Otero (VP of Business Development & Content Strategy) speak with Chris Fetner in a data-driven discussion on the rise and success of local content around […]

Watch Whip Media’s Chief Strategy Officer Mike Sid walk through the value of Performance Tracking for FAST channels.

With a rise in content demand, media companies have increased content spending to compete with the surge of new platforms. Entertainment organizations may have massive amounts of data but often fail to properly value content and extract every drop of profit. Not to mention, operating out of legacy systems with […]

In this session, Whip Media’s Sherry Brennan, EVP & GM of the Whip Media Exchange, alongside Mike Bloxham, EVP of Global Media and Entertainment at Magid, Colin Dixon, Digital Media Analyst and Strategic Consultant at nScreenMedia and Alan Wolk, Co-Founder/Lead Analyst at TVREV in a discussion led by Rick Howe, The iTV Doctor, […]

It’s no secret, consumers are being inundated with content more and more every day. Streaming services are crossing borders, competing for audiences with local providers, and saturating the landscape with various options to satisfy global demand. As tech giants expand their streaming platforms and breakthrough global markets, the need to […]

Exporting content has played a huge role in the success of Hollywood. Giants like Netflix, Disney and Amazon are expanding traditional distribution models. We have seen non-US-originating titles find success outside their home regions all thanks to the proliferation of SVOD platforms and their recommendation engines. As a result, a […]

As the industry emerges from the drastic changes wrought by the pandemic, new consumer behavior and the launch of new streaming services has created an unprecedented demand for content – whether original or library, scripted or factual. In order to stay competitive in today’s landscape, TV platforms need a new […]

Today’s high demand for new content has audiences looking to different genres of entertainment to satisfy this need. For a niche genre like Anime, popularity has erupted around the world and it is now approaching the mainstream. In this session, we’ll discuss how platforms and distributors can take advantage of […]

How do we maximise individual and/or aggregate consumer engagement with VOD (inside a free or subscription streaming service or within a Pay TV user experience)? Can we discourage password sharing without upsetting or inconveniencing genuine subscribers; How do we convince piracy users to convert to legitimate services? What new or […]

Spring into Summer Movies: How Anticipation & Engagement Insights Can Predict the Next Blockbuster or Bust  As movie theaters closed in 2020 and releases were delayed or moved to streaming services, the industry has completely overhauled its distribution strategy in regards to VOD programming.  Benhain will dive into data from […]

Covid-19 has been and continues to be, one of the greatest global disruptions of our lifetime. Within the media and entertainment industry, the changes that have come from TV and movie viewing over the past year are positioned to remain that way for years to come. Billion-dollar blockbusters were challenged […]

The pandemic has accelerated the distribution of content and has increased global viewing, creating a high demand for both original and library content. With the increase of content, rights, platforms and pricing, the process of buying and selling content has become difficult and the need to identify the right licensing […]

It has become universal truth that the television business is constantly being disrupted by the ever-changing content landscape and unprecedented consumer demand. The complexity of services, platforms, channels, programs and apps has dramatically increased overall viewership and usage, along with confusion, at the expense of real profit.  To paraphrase the […]

From personalised content recommendation to addressable advertising, predicting customers who are about to churn to routing video traffic through the most efficient networks, use cases for AI in the OTT industry are on the rise; affecting both front and backends. It’s a fascinating subject and one that we’ll be discussing […]

Universal identifiers are a critical component, not just for titles, but for buyers and sellers to connect and exchange other unique datasets as well. In today’s chaotic content environment it is critical to combine supplementary insights and consumer behavior like reactions, sentiment, preferences, consumption, affinity, and engagement made possible by […]

Predict Content Value With a Consumer-Centric Strategy To succeed in the entertainment industry today, strategies need to transform from being content-centric to consumer-centric. With the viewer now in the driver’s seat, how do you predict and select the titles that will attract, retain and engage your customers in the midst […]

Supercharge Your Licensing: The Race From a Content-Centric to a Consumer-Centric Strategy In this session, Whip Media’s Sherry Brennan, EVP/General Manager of Content Licensing Platform, spoke to the evolution of the Media and Entertainment industry, and how it has us all constantly pivoting the way we manage our content. From OTT and Direct-to-Consumer, […]

In this session, Whip Media’s Carlen Wilutis discussed the streaming war expansion into international territories. With legacy media companies in the slipstream behind first-mover streaming platforms, the question of “Where to, next?” touches the core of each company’s growth strategy. In this webinar, Whip Media presented how its unique data […]

Predict What Content to License Through Advanced Insights During this session at MESA Europe’s Content Workflow Management Forum, Paul Hastings (SVP of Global Sales, Whip Media) presented how Whip Media can predict what titles yield the greatest return while attracting and retaining viewers in the increasingly complex entertainment ecosystem, and […]

At this week’s OTT Question Time (Thursday 28th January, 4pm UK) we talked about the VOD landscape in India which, according to PWC’s latest Entertainment & Media Outlook, is the world’s fastest growing OTT market. Indeed, with a population of 1.37bn and 40+ major OTT services already in operation, PWC suggests that […]

The stakes are getting higher in the war for great content as streamers change their programming objectives to remain competitive and relevant with viewers. Today’s focus is not adding MORE content but getting the BEST content. Featured on the panel will be Alex von Krogh (VP of Data Sales, Whip […]

Accelerate OTT Licensing ROI: Data-Driven Strategies to Optimize Content Budgets Direct-to-Consumer streaming has fundamentally changed the game on how broadcasters and distributors approach licensing.  Rising costs, limited inventory, competitive dynamics, and fragmented audience viewing patterns requires different thinking when it comes to implementing content strategies and getting the most out of […]

Where in the World Data: Predict Your Competitors Next Move As They Create New Streaming Content Libraries in New Territories A new streaming service announces that they will be entering your market.  It may be a small niche player or a global, recognized brand.  Instantly, the landscape changes and you […]

The DEG Expo webinar on “Achieving Frictionless Distribution” is an insightful panel discussion led by industry experts, including Whip Media’s SVP Business Strategy & Development Alisa Joseph, and focuses on the supply chain barriers to reducing friction and the progress made so far, the impact of reducing on consumer acquisition/retention, […]

Welcome to the Age of Accelerated Digital Distribution Reinventing the Content Supply Chain & Improve Performance with Integrated Insights Disruption in the digital media distribution space is at peak levels. Demand for original programming is skyrocketing while users are changing their viewing behaviors and using a wider variety of streaming […]

IBC 2020 might be cancelled, but you now have the opportunity to connect with Whip Media and other industry leaders at our two-day virtual event. In this panel, operators & multi-channel providers will learn: The value of live content, scripted content, reality TV and sports to paying viewers Progressive datasets to understand how content […]

IBC 2020 might be cancelled, but you now have the opportunity to connect with Whip Media and other industry leaders at our two-day virtual event. In this panel, studios, broadcasters, & streaming platforms will learn: Doing smarter deals – how to target the right content on the right platform to the right […]

For better or worse, the COVID-19 pandemic has fueled the pace of automation to ensure profits are maintained and teams across every business unit and function can better collaborate and make smart and informed content decisions. With huge volumes of content being distributed to thousands of platforms around the world, […]

Predict What Content to License Next with Custom Insights Once a generation, Hollywood experiences a seismic shift. It is happening again with OTT and fueling intense competition for catalog and long-tail content to fill programming gaps and address the new realities of generational and niche audience viewing patterns. As licensing costs […]

Renew or Redline? Each spring, television networks take a long, hard look inward to adjust, recommit, or, in tougher years, completely overhaul their creative strategy and programming for the year ahead. Meanwhile, audiences and advertisers alike sit anxiously by, waiting to see whether a favorite show – or, in the […]

New Insights on Audience Anticipation and Demand for Theatrical Titles and the Impact on Release Strategies Movie consumption behavior across theaters and streaming platforms was converging even before the COVID-19 pandemic. Furthermore, in today’s fragmented media landscape, viewers are watching movies on multiple platforms and devices, making it difficult to […]

With the explosion of streaming services and unprecedented demand for catalog content, knowing what to price, promote, license and distribute is likely influenced by what the competition is doing.  The answers might be buried in a pile of spreadsheets or available throughout your dispersed systems.  But do you have the […]

While COVID-19 has impacted the entertainment industry in ways never before imagined, the hardest hit segment is theaters.   The use of ‘straight-to-home’ distribution strategies during the worldwide pandemic has changed the well-established theatrical release window.  TV viewership is up exponentially and, with theaters closed, studios have pivoted to PVOD opportunities. […]

While COVID-19 has impacted the entertainment industry in ways never before imagined, the hardest hit segment is theaters.   The use of ‘straight-to-home’ distribution strategies during the worldwide pandemic has changed the well-established theatrical release window.  TV viewership is up exponentially and, with theaters closed, studios have pivoted to PVOD opportunities. […]

Recognizing the power of bringing their own content directly to consumers, media companies are creating their own distribution platforms. We know that consumers are cutting the cord at an ever-increasing rate, but what remains unclear is how they feel about the wealth of OTT choices that will soon be available. […]

Data-Driven Predictions on What Content Will Work Well on a Given Platform In an increasingly crowded market, more competition for user attention and retention combined with viewer fragmentation, makes it extremely difficult to find and exploit the right content for the right audience.  Imagine being able to take the guesswork […]

This presentation will release new 1st party research findings leveraging TV Time’s global community of more than 13 million connected users of its TV tracking platform. We will exam viewer engagement and sentiment in this time of self-isolation and will outline thought provoking implications on audience segmentation, distribution channels, release […]

COVID-19 has driven TV viewership to all-time highs and halted production.  To fill programming gaps and meet unprecedented content demand, turning to library catalogues and long-tail content has never been more critical. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, […]

OTT.X ONLINE LIVE will be held on May 12 and 13, and will incorporate conference elements such as panels and presentations as well as interactive virtual roundtables.  Conference topics will be presented on May 12 to a broad audience.  Many of the same topics will be further discussed in the […]

Social isolation has far-reaching implications for the entertainment industry. With consumers turning to TV at historically high levels, our ability to find something to watch remains hindered by a lack of organization or intuitive cross-service discovery. In our new stay-at-home society, there’s a clear need for deep, timely and accurate descriptive metadata […]

Digital Entertainment Distribution: Challenges and Opportunities Created by the COVID-19 PandemicAt this unique time of social isolation around the world, DEG Expo’s inaugural virtual event will examine the conditions conducive to the growth of digitally distributed content, as well as new and existing hurdles still to be overcome. Join us […]

Today’s “social distancing” dynamic goes beyond binge watching and is redefining the viewing landscape. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, beyond just traditional viewership metrics, and to interpret and adjust to those patterns in real-time. Based on proprietary […]