By Jon Lafayette AMC Theatres on Demand offers 5,000 films to AMC Stubs Members AMC Theatres said it is using Whip Media‘s platform as the online infrastructure for its AMC Theatres on Demand service.“AMC is a true innovator in the industry for providing a premier movie-watching experience to viewers in the theater or at home,” said Carol Hanley, president of Whip Media. “We’re thrilled to have partnered with AMC to power AMC Theatres on Demand for their millions of customers and provide an infrastructure that is efficient and scalable.” Whip Media’s platform will enable AMC Theatres to handle the on-demand service end-to-end, from content management to paying the studio. Whip Media also helps with film selection, asset ordering, pricing, merchandising and calculating license fees.
