Broadcasting+Cable recently covered Whip Media’s innovative new solution that tracks subscription revenue for streaming apps.

“Whip Media said reports from app stores come in different formats making them difficult for studios and distributor to manage them,” B+C’s Jon Lafayette wrote. “Manually processing deferred revenue from annual subscription or voucher redemptions can also be time consuming and error prone.”

He added: “The company said its new product consolidates and centralizes performance data across global platforms and automates accounting to process revenues.”

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