The Resurgence of New and Classic Western Content Has Resulted in Record Growth for INSP and their F.A.S.T. Platform, Cowboy Way Channel
LOS ANGELES, November 28, 2023 – Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced today that INSP Television Network, the recognized leader in classic western programming, has become the latest company to partner with Whip Media FASTrack, to implement a dedicated FAST channel and AVOD reporting solution.
Whip Media FASTrack will assist INSP in managing detailed reporting for Imagicomm Entertainment, the network’s original content distribution arm. FASTrack will provide greater visibility into viewership and revenue data for acquired and original TV series, movies and docudramas on AVOD platforms and Cowboy Way Channel. Additionally, it enables Imagicomm Entertainment to gauge content performance accurately and efficiently in a centralized, actionable view.
“INSP and Imagicomm Entertainment have been leaders in providing a trusted viewing experience and family-friendly media environment,” said Vince Muscarella, Whip Media Vice President of Sales. “By leveraging Whip Media’s trailblazing FASTrack solution, Imagicomm Entertainment will gain visibility into the FAST and AVOD content that best connects with millions of viewers, while automating key financial activities and allowing their brands to focus on distribution and viewership growth. Our team couldn’t be more excited to have INSP as a partner.”
Jonathan Collins, GM & VP of Digital Distribution at Imagicomm Entertainment, agrees. “Our FAST channel and AVOD viewing are experiencing rapid growth, especially as audience engagement with existing content increases and the popularity of Western programming continues to surge. For us, Whip Media’s FASTrack is automating as much as 60% of the current manual workload, saving both time and money. Partnering with the right subject matter experts in the FAST space was critical to our decision in choosing Whip Media.”
About Whip Media
Whip Media is reimagining content licensing and distribution to create a smarter, more profitable entertainment ecosystem. We help the world’s leading entertainment organizations grow with our innovative SaaS software and insights solutions that drive automation, visibility and intelligence to track content performance anywhere and connect consumers to content. For more information, visit www.whipmedia.com.
About INSP Television Network
INSP is available nationwide to more than 55M households via MVPDs including DISH (channel 259), DIRECTV (channel 364), Comcast Xfinity, Cox Communications, Charter Spectrum, National Cable Television Cooperative (NCTC), Verizon Fios (channel 286), AT&T U-verse (channel 564) and on vMVPDs including SLING TV, fuboTV, Philo, Frndly TV, Vidgo and FreeCast. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters. For more information, visit www.insp.com
About Imagicomm Entertainment
Imagicomm Entertainment is a distribution company focusing on films and television series with content ranging from action and adventure to drama and family holiday celebration. Each project embodies an unparalleled commitment to strong storytelling, memorable characters, and high production values. Imagicomm Entertainment distributes content globally through popular streaming services such as Prime Video, Netflix and Vudu, as well as through DVDs from major retailers, and on traditional television outlets.