Hastings To Lead Whip Media’s Global Sales Strategy and Expand Company’s Global Content Licensing Solutions Into New Markets

LOS ANGELES, January 26, 2021 – Whip Media, the leading enterprise software platform provider for global content licensing, announced today that Paul Hastings has been promoted to SVP of Global Sales, effective immediately. In this newly created role, he will lead the company’s global sales strategy and oversee the global sales team. 

Most recently, Hastings served as Whip Media’s SVP of Sales, EMEA. Under his leadership, Whip Media grew its EMEA business by more than 100% YOY, adding some of the world’s largest content providers, broadcasters, and operators as customers including Magenta Telekom (a Deutsche Telekom subsidiary), Vodafone, and StudioCanal.

“As Whip Media works to deepen our partnerships with existing clients and expand our global content licensing solutions into new markets, Paul’s proven ability to scale sales, drive customer success and partnerships make him the perfect leader for our global sales organization,” said Carol Hanley, Chief Revenue and Strategy Officer of Whip Media. 

Hastings is a seasoned media and sales executive with more than 20 years of experience. He worked 10 years in production at BBC Entertainment in the UK, and most recently served as EVP global sales at Friend MTS, the global leader in channel and content security protection  services. 

“I am honored to be tasked with leading the global sales team at the most exciting time in the history of the business,” said Hastings. “I am looking forward to working with the exceptional Whip Media team, to add to the roster of Tier 1 operators, broadcasters and studios that are transforming their businesses using our unique, data-driven Content Value Management (CVM) Platform.”

Whip Media’s rapidly growing business is driven by its core content value management and data platform. The company manages billions of financial transactions from more than 1,000 operators and OTT platforms around the world. Whip Media Group services the biggest media and entertainment companies including Disney, Warner Bros., Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery, and Pluto TV.

About Whip Media 

Whip Media is transforming the global content licensing ecosystem with a market leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world’s top entertainment organizations to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. Whip Media has offices in Los Angeles, New York City, London, Amsterdam, and Paris. For more information, visit http://whipmedia.com.