Whip Media, the enterprise software platform provider for global content licensing, has announced that Paul Hastings has been promoted to SVP of Global Sales, effective immediately. In this newly created role, he will lead the company’s global sales strategy and oversee the global sales team. He is based in London.

Most recently, Hastings served as Whip Media’s SVP of Sales, EMEA. Under his leadership, Whip Media grew its EMEA business by more than 100 per cent YOY, adding some of the world’s largest content providers, broadcasters, and operators as customers including Magenta Telekom (a Deutsche Telekom subsidiary), Vodafone, and StudioCanal.

“As Whip Media works to deepen our partnerships with existing clients and expand our global content licensing solutions into new markets, Paul’s proven ability to scale sales, drive customer success and partnerships make him the perfect leader for our global sales organisation,” said Carol Hanley, Chief Revenue and Strategy Officer of Whip Media.

Hastings worked 10 years in production at BBC Entertainment in the UK, and most recently served as EVP global sales at Friend MTS, the global leader in channel and content security protection services.

“I am honoured to be tasked with leading the global sales team at the most exciting time in the history of the business,” said Hastings. “I am looking forward to working with the exceptional Whip Media team, to add to the roster of Tier 1 operators, broadcasters and studios that are transforming their businesses using our unique, data-driven Content Value Management (CVM) Platform.”

Whip Media manages billions of financial transactions from more than 1,000 operators and OTT platforms around the world including Disney, Warner Bros, Hulu, NBCU, Paramount, Sony, Lionsgate, BBC, HBO, AT&T, T-Mobile, Liberty Global, Discovery, and Pluto TV.