Whip Media Group today announced that Pluto TV, the leading free streaming television service in the US, has selected Whip Media’s Content Value Management (CVM) platform to help manage growth for its advertising-based video on demand (AVOD) business.
Pluto TV, a ViacomCBS Company, entertains over 33 million monthly viewers, globally, 26.5 domestically and offers hundreds of channels of live, linear, lean-back programming and thousands of on-demand titles streaming on all major mobile, web and connected TV devices. With a thriving international footprint, Pluto TV is live in territories throughout Europe and Latin America, with additional rapid growth and expansion ahead. Pluto TV has also seen a significant increase in time viewers spend watching its service each day during the COVID-19 pandemic.
As global licensing of television and movie content is becoming more complex, Whip Media is helping Pluto TV deliver speed, scalability and end-to-end capabilities for its acquisition and distribution agreement strategy worldwide. By utilizing the high-performance CVM platform, Pluto TV will now drive the most value from its licensing investments by streamlining back-office operations to identify new opportunities, better understand content value, manage rights, ingest catalogs of titles and optimize order management.
“Whip Media is the go-to provider for the entertainment industry to help companies increase revenue and enable platforms to scale quickly,” said Richard Rosenblatt, CEO and Founder of Whip Media Group. “Using our platform, Pluto TV will be able to further accelerate their growth and global viewership. We’re thrilled to partner with them.”
About Whip Media Group
Whip Media Group powers a market-leading enterprise platform that provides a broad range of integrated services, enhanced by unique analytics, that enables the world’s leading entertainment organizations to more efficiently manage, distribute and monetize their TV and movie content. Together, our companies, including Mediamorph, TV Time, and TheTVDB, track billions of consumer actions and financial transactions that accelerate innovation for buyers and sellers of content. Whip Media Group has offices in Los Angeles, New York City, London, Amsterdam, and Paris. For more information, visit whipmedia.com