Independent multi-platform media firm Shout! Factory has tapped content value management (CVM) platform specialist Whip Media Group to provide real-time performance data to its partners, the companies announced.

With Shout! seeing its digital transactional business growing rapidly, along with its volume of licensed movies and TV series and global distribution partners, the company was in the market for a solution that would offer content performance tracking, in real-time.

“We’re thrilled to partner with Shout! Factory to unlock the power of their data and digital catalogue, drive revenue, and improve their decision-making capabilities,” said Carol Hanley, chief revenue and strategy officer for Whip Media Group.

David Landau, associate VP of sales at Shout! Factory, added: “Shout! Factory has a deep library of movies, series, and new original content which we distribute across multiple transactional platforms. As we embark on another year of tremendous growth in our EST/IVOD businesses, our new partnership with Whip Media enables us to integrate our performance tracking in real-time and deepen our understanding of how our content engages with viewers across multiple platforms.

“We look forward to getting that data on digital transactions and consumer insights from Whip Media.”