Company Unifies Brand Identity As It Enters A New Phase of Product Innovation and Accelerated Growth
LOS ANGELES, January 19, 2021 – Whip Media, the leading enterprise software platform provider for global content licensing, has completed a major rebranding and unveiled a new logo and website.
At the heart of this rebranding is the name change of the organization’s widely adopted enterprise software platform to match the name of the company. The company’s Content Value Management (CVM) enterprise software platform is now the Whip Media CVM Platform.
Over the past 12 months, Whip Media has cemented its status as the market leader in global content licensing and experienced substantial growth. Whip Media manages billions of financial transactions for its clients from more than 1,000 operators and OTT platforms around the world.
In addition to this growth, the rebrand comes at a time when the company is evolving its service offerings to improve how media companies license digital content globally. Whip Media is transforming TV and movie licensing by leveraging its first-party consumer sentiment data and sophisticated AI technology to optimize content monetization.
“Our new unified brand identity better reflects our market-leading position and represents the comprehensive content value management and data platform we bring to our clients across the globe,” said Jerry Inman, Chief Marketing Officer, Whip Media. “Our rebrand marks a major milestone in the company’s trajectory as the streaming industry accelerates and a unique opportunity for the Whip Media brand to become synonymous with the technology powering the reinvention of Hollywood.”
With this new positioning, Whip Media is reaffirming its commitment to its clients by streamlining its brands while offering more end to end innovation for the industry. The new logo captures the notion of movement, flexibility, and connectedness, core to the capabilities of the company’s software platform and a reflection of priorities in the rapidly changing global entertainment ecosystem.
To see the new Whip Media website, visit: whipmedia.com
About Whip Media
Whip Media is transforming the global content licensing ecosystem with a market leading enterprise software platform that centrally connects data, processes and teams throughout the digital distribution journey. Powered by proprietary data and predictive insights, we enable the world’s top entertainment organizations to efficiently distribute, control and monetize their TV and movie content to drive revenue and direct-to-consumer growth. Whip Media has offices in Los Angeles, New York City, London, Amsterdam, and Paris. For more information, visit http://whipmedia.com/.