Whip Media Appoints Welby Chen as Chief Executive Officer

Chen brings over 20 years of leadership in entertainment and technology, with a proven track record of driving significant growth and scale across global organizations

LOS ANGELES, CA — February 19, 2025Whip Media, a leader in next-generation software solutions for the business of content in the entertainment industry, today announced the appointment of Welby Chen as its new Chief Executive Officer (CEO), effective immediately. Chen succeeds Carol Hanley, who has served as CEO of Whip Media since 2023.

Welby brings extensive expertise in the software, technology, and entertainment sectors, with a proven track record of scaling companies to global operations. He has held leadership roles at renowned companies such as JW Player, Microsoft, and Nokia, and was a founding member of VEVO. Most recently, Chen served as the Chief Operating Officer at Adventr, where he drove significant growth and innovation.

“In our search for a hands-on executive to guide Whip Media’s AI-driven product transformation we were laser-focused on maintaining our position as the leader in content operations, rights, royalties, and supply chain orchestration,” said Michael Richards, Whip Media’s Chief Transformation Officer. “Welby is a high-caliber executive whose blend of product development expertise and industry experience makes him the ideal CEO to advance our mission with speed and urgency.”

“I can’t think of a better time to join Whip Media, as we spearhead transformative changes in a rapidly evolving entertainment and streaming landscape,” said Welby Chen, CEO at Whip Media. “Leveraging our deep industry expertise and leadership position, Whip Media stands at the forefront of innovation in content reporting and analytics. We’re not just participating in the industry; we’re redefining it with cutting-edge products and seamless solutions that empower global entertainment organizations and streamers. I am thrilled to lead such a dynamic team as we accelerate our journey, setting new standards and cementing our role as the undisputed leader in the industry.”

About Whip Media:

Whip Media is a leader in software solutions for the business of content, transforming operations, rights, and royalties management in the entertainment industry. Our platform leverages AI and automation to enhance streaming analytics and supply chain orchestration. Trusted globally by leading media companies, Whip Media drives streaming strategies, accelerates insights, and enables profitable content decisions at scale. Headquartered in Los Angeles, CA, Whip Media continues to lead market innovation in the media landscape with next-generation products. For more information, visit www.whipmedia.com.