2022 Fall TV Lineup: Early Insights and Demand Across Platforms – Spotlight on “House of the Dragon”

As summer comes to an end, anticipation for fall TV grows as the content landscape becomes more competitive, and truly cross-platform. Understanding audience viewing intent is crucial to developing marketing strategies, recognizing early-adopter audiences, and how it could impact the competitive streaming landscape. Download the report for an inside look on what series viewers are most anticipating. The report also includes an early look at viewership and engagement for HBO’s “House of the Dragon.”