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Watch Whip Media’s session at the American Film Market revolving around the Whip Media Exchange. The Exchange is a content planning, analytics and licensing tool in which Buyers and Sellers of video content can find one another, review content through an analytical lens, and conduct licensing activity. In this video, Whip Media’s Jaime Otero sits with current Exchange participants to discuss its value. The panel includes, Leslie Miller of Brain Power Studio Inc., José Badini of AMC Networks International Latin America, Nick Savva of Giant Pictures from Giant Interactive, and Cristina Clavera of Grey Juice Lab.