During this session at MESA Europe’s Content Workflow Management Forum, Paul Hastings (SVP of Global Sales, Whip Media) presented how Whip Media can predict what titles yield the greatest return while attracting and retaining viewers in the increasingly complex entertainment ecosystem, and ultimately drive the success of your business. With rising content costs and more windows to exploit, meaningful and predictable metrics are becoming more valuable in today’s industry. Being able to maximize and optimize the value of your content within a single platform enables organizations to uncover the best content to target and license.