As the industry emerges from the drastic changes wrought by the pandemic, new consumer behavior and the launch of new streaming services has created an unprecedented demand for content – whether original or library, scripted or factual.
In order to stay competitive in today’s landscape, TV platforms need a new way to acquire the right content in great quantity and with great speed.
Watch the session below to watch Mike Sid, Whip Media’s Chief Strategy Officer, discuss how companies can now find the right content at the right time and combine insight into future content performance with visibility into rights availability.