In an SVOD market as dynamic as Europe’s, the market in France is of particular interest. Most markets show some preference for locally produced content, but the French stand apart. France has a strong tradition of protecting its culture and that informs the production and consumption of video content there. This is reflected in their consumption rate of homegrown content, which is among the highest of the major EU territories.
Whip Media surveyed nearly three thousand users of our TV Time app in France to help us understand consumer sentiment surrounding paid streaming with a goal of informing content strategies there. Download the white paper below to learn about our findings.