We all say it, usually to ourselves or in private with our friends. Our frustrations with the moves made by content providers, distributors and streamers range from “What were they thinking?” to “WTF????” It’s time to take the gloves off and ask ourselves, “What would you do if you ran ___?” You have to deal with product availability, pandemic work disruption, conflicting strategic direction from newly acquired organizations and intractable (and often aggressive) investors. Let’s hear what some of the best independent thinkers have to say about some of the leading companies in our industry: Netflix, AT&T, Warner Bros. Discovery, Amazon, Disney+, Peacock, Paramount+ and more. (Moderator: Rick Howe, The iTV Doctor)