In today’s fast-paced and ever-evolving entertainment landscape, the strategic management of IP and library content has become more crucial than ever for studios, networks, and streaming platforms. The ability to discern which titles have inherent demand and recognizability is instrumental in making informed decisions regarding development, programming, licensing, ultimately maximizing […]

Originally Posted on Media Play News As the epicenter of media and entertainment innovation culminated at NAB 2024 in Las Vegas this week, it didn’t just showcase cutting-edge technology. The show also offered profound insights into the future landscape of the industry. 1. AI Potential vs. Reality: Bridging the Gap […]

Harness the viewer’s voice to inform development, licensing, programming, and windowing strategies   Jerry Inman, CMO Whip Media  In today’s dynamic and ever changing entertainment industry landscape, understanding the pulse of your audience has never been more crucial. As the Chief Marketing Officer at Whip Media, I’ve witnessed firsthand from […]