Originally Posted on Media Play News Generation Alpha, the youngest demographic, is on the cusp of defining its cultural identity, and early indicators suggest a seismic shift in entertainment preferences. According to new data from Precise TV, this generation is gravitating towards social video and user-generated content (UGC), posing a […]

Originally Posted on OTTVerse As the global sports viewing landscape continues to evolve, FAST and AVOD have emerged as significant elements of the overall broadcast strategy. These platforms are extending the way audiences consume sports content, offering free access supported by advertisements. Here, we explore the fastest-growing countries in the […]

Originally Posted on OTTVerse In the evolving landscape of streaming, the consumption of sports content has undergone significant transformation. Among the most noteworthy trends are the rise of FAST and AVOD. These models are not only reshaping how audiences access sports but are also driving substantial growth in viewership and […]

In today’s fast-paced and ever-evolving entertainment landscape, the strategic management of IP and library content has become more crucial than ever for studios, networks, and streaming platforms. The ability to discern which titles have inherent demand and recognizability is instrumental in making informed decisions regarding development, programming, licensing, ultimately maximizing […]

Originally Posted on Media Play News As the epicenter of media and entertainment innovation culminated at NAB 2024 in Las Vegas this week, it didn’t just showcase cutting-edge technology. The show also offered profound insights into the future landscape of the industry. 1. AI Potential vs. Reality: Bridging the Gap […]

Harness the viewer’s voice to inform development, licensing, programming, and windowing strategies   Jerry Inman, CMO Whip Media  In today’s dynamic and ever changing entertainment industry landscape, understanding the pulse of your audience has never been more crucial. As the Chief Marketing Officer at Whip Media, I’ve witnessed firsthand from […]

The landscape of digital streaming in Europe is undergoing a significant shift with the rapid adoption of FAST and AVOD. This trend is offering an alternative route to how European audiences consume media, reflecting a growing preference for flexible, cost-effective viewing options. In this blog, we explore the factors driving […]

At the recent 2024 Consumer Electronics Show (CES) in Las Vegas, Whip Media announced new features that leverage AI and automation for data aggregation to better collect, analyze and update viewership and content insights. This marks a pivotal shift in addressing FAST reporting challenges and predicting content and consumer trends.  […]

The entertainment industry is at a pivotal moment, evolving rapidly in response to shifting audience demands. One significant change reshaping this sector is the integration of technology that enables direct access to audience sentiment at scale. This shift represents a revolution in how TV and film development teams interact and […]

MIPCOM 2023 is the world’s largest entertainment content market, where buyers and sellers from over 100 countries come together to discover, buy, and sell TV and digital content. The event took place at the Palais des Festivals in Cannes, France, from October 16-19, 2023 and brought together over 12.000 delegates […]

FAST and AVOD platforms are growing rapidly, and with that growth comes a number of challenges, including managing the content supply chain. Here are the 4 most common supply chain issues that FAST/AVOD platforms have been facing so far  : Tooling: FAST platforms tend to focus on user interface and […]

Is FAST a micro or macro play? It has been the mantra since FAST started its explosive growth that this new business model was an opportunity for smaller content owners to quickly produce channels that could be exploited in the new linear space in a way that could never happen […]

With September now at a close and October just beginning, it’s the perfect time to check on what viewers are most looking forward to watching this month, be it on streaming platforms or linear channels. Leveraging Whip Media’s extensive panel of 28 million content consumers, let’s delve into the exciting […]

The realm of streaming is ever-evolving, and the rise of Free Ad-Supported Streaming Television (FAST) stands testament to this. While offering a multitude of content for free interspersed with ads, it’s crucial for FAST services to optimize viewer experience for sustaining engagement. The linchpin? Metadata. In order to be successful, […]

Steady as we go Across the board, most media companies were looking for ways to save money. Intent on cost optimization, they were looking for solutions that enhanced efficiency and reduced costs. We heard about the rapid rise in the cost of capital, the impact of cord cutting & rapid […]

Today’s entertainment world is exploding  with content, and with the rapid growth of FAST channels, the challenge  to manage and understand a sea of revenue and viewership data from all partners remains. Introducing Whip Media’s latest solution for small/mid tier distributors to help solve that problem – Whip Media FASTrack™. […]

The number of FAST (Free Ad-supported Streaming TV) Channels in the U.S. has increased 81% in the last year. There are many factors behind the rise of FAST Channels, including content being cheaper to acquire, viewers suffering from “subscription fatigue,” and the opportunity to monetize library content. The meteoric rise […]

Most TV and movie fans are aware of the WGA writers strike – and they’re starting to get a bit worried it’ll impact their favorite content. That’s perhaps the key takeaway from a new Whip Media survey looking at consumer awareness of the strike. Here’s what you need to know:  Whip […]

In the ever-evolving world of entertainment, managing intellectual property rights is critical to success. Rights metadata is the metadata that relates to rights and intellectual property. It provides data and information about the owner, as well as where and how it’s allowed to be used. It enables organizations to effectively […]

Spring is officially here – but before we get too excited about all the new shows and movies coming out over the next few months, we felt like taking a quick look back. That’s why we put together Whip Media’s first-ever Q1 Streaming Recap, looking at how each of the […]

In the last 36 months the entertainment industry has seen an explosion in the availability of older TV shows and films on a variety of streaming platforms. This increased accessibility is great news for a whole new generation of viewers that missed out on some of my personal favorite childhood […]