Steady as we go Across the board, most media companies were looking for ways to save money. Intent on cost optimization, they were looking for solutions that enhanced efficiency and reduced costs. We heard about the rapid rise in the cost of capital, the impact of cord cutting & rapid […]
Read MoreToday’s entertainment world is exploding with content, and with the rapid growth of FAST channels, the challenge to manage and understand a sea of revenue and viewership data from all partners remains. Introducing Whip Media’s latest solution for small/mid tier distributors to help solve that problem – Whip Media FASTrack™. […]
Read MoreLooking Ahead: Top Anticipated TV Shows for September 2023 As Summer is winding down and Fall is almost here, it’s time to look ahead to what viewers are intending to watch this September, be it on streaming platforms or linear channels. Using Whip Media’s panel of 26M content consumers, let’s […]
Read MoreAs the landscape of media consumption exponentially evolves, the rush to acquire and retain viewers has led to the rapid growth of FAST(Free Ad-Supported Streaming Television) and AVOD (Advertising-Based Video On Demand) platforms. According to Statista, the number of AVOD/FAST users is expected to hit 3.4 billion users by 2027. […]
Read MoreIn the ever-evolving world of streaming, the rush to acquire and retain viewers has led to the exponential growth of FAST (Free Ad-Supported Streaming Television) and AVOD (Advertising-Based Video On Demand) platforms. According to Statista, the number of AVOD/FAST users is expected to hit 3.4 billion users by 2027. Although […]
Read MoreAs we venture into the ever-evolving world of streaming, the battle between Advertising-based Video On Demand (AVOD), Free Ad-Support Television (FAST) and Subscription Video On Demand (SVOD) platforms has intensified. While SVOD services like Netflix, Hulu, and Amazon Prime have long dominated the streaming landscape, a compelling case can be […]
Read MoreThe ongoing actors and writers strikes could fuel a wave of streaming cancellations later this year, according to new survey data from Whip Media. No service is immune, either. As TheWrap succinctly put it: “Customers of every major streaming service in the U.S. said they were much more likely to […]
Read MoreIt’s official: You can add TV shows and movies to the list of things Apple does well. That much is obvious, after Apple TV+, the tech giant’s linchpin streaming service, just had a remarkable second quarter. In fact, Apple TV+ made more appearances on Whip Media’s weekly TV ranker — […]
Read MoreThe number of FAST (Free Ad-supported Streaming TV) Channels in the U.S. has increased 81% in the last year. There are many factors behind the rise of FAST Channels, including content being cheaper to acquire, viewers suffering from “subscription fatigue,” and the opportunity to monetize library content. The meteoric rise […]
Read MoreMost TV and movie fans are aware of the WGA writers strike – and they’re starting to get a bit worried it’ll impact their favorite content. That’s perhaps the key takeaway from a new Whip Media survey looking at consumer awareness of the strike. Here’s what you need to know: Whip […]
Read MoreIn the ever-evolving world of entertainment, managing intellectual property rights is critical to success. Rights metadata is the metadata that relates to rights and intellectual property. It provides data and information about the owner, as well as where and how it’s allowed to be used. It enables organizations to effectively […]
Read MoreSpring is officially here – but before we get too excited about all the new shows and movies coming out over the next few months, we felt like taking a quick look back. That’s why we put together Whip Media’s first-ever Q1 Streaming Recap, looking at how each of the […]
Read MoreIn the last 36 months the entertainment industry has seen an explosion in the availability of older TV shows and films on a variety of streaming platforms. This increased accessibility is great news for a whole new generation of viewers that missed out on some of my personal favorite childhood […]
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