5 Key Takeaways from NAB 2024 — A CMO Perspective

April 19, 2024 In The News (All) 0 Comment

Originally Posted on Media Play News As the epicenter of media and entertainment innovation culminated at NAB 2024 in Las Vegas this week, it didn’t just showcase cutting-edge technology. The show also offered profound insights into the future landscape of the industry. 1. AI Potential vs. Reality: Bridging the Gap […]

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Enhance Your “Content Measurement” Intelligence with Viewer Sentiment & Engagement

April 5, 2024 In The News (All) 0 Comment

Harness the viewer’s voice to inform development, licensing, programming, and windowing strategies   Jerry Inman, CMO Whip Media  In today’s dynamic and ever changing entertainment industry landscape, understanding the pulse of your audience has never been more crucial. As the Chief Marketing Officer at Whip Media, I’ve witnessed firsthand from […]

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