FAST and AVOD platforms are growing rapidly, and with that growth comes a number of challenges, including managing the content supply chain. Here are the 4 most common supply chain issues that FAST/AVOD platforms have been facing so far  : Tooling: FAST platforms tend to focus on user interface and […]

Is FAST a micro or macro play? It has been the mantra since FAST started its explosive growth that this new business model was an opportunity for smaller content owners to quickly produce channels that could be exploited in the new linear space in a way that could never happen […]

With September now at a close and October just beginning, it’s the perfect time to check on what viewers are most looking forward to watching this month, be it on streaming platforms or linear channels. Leveraging Whip Media’s extensive panel of 28 million content consumers, let’s delve into the exciting […]

The realm of streaming is ever-evolving, and the rise of Free Ad-Supported Streaming Television (FAST) stands testament to this. While offering a multitude of content for free interspersed with ads, it’s crucial for FAST services to optimize viewer experience for sustaining engagement. The linchpin? Metadata. In order to be successful, […]