Whip Media Research: ‘Shogun’ Looking to Have Record FX Original Debut Originally posted by Stephanie Prange for Media Play News February 23, 2024 “Shogun” is likely the biggest FX original debut in recent history, and among the largest new series to hit Hulu since 2019, according to new audience anticipation […]

https://www.prnewswire.com/news-releases/built-in-announces-winners-of-its-2024-best-places-to-work-awards-program-302027477.html Program Honors Companies Whose Total Rewards Reflect The Priorities of Today’s Tech Professionals. CHICAGO, Jan. 9, 2024 /PRNewswire/ — Built In, a leading technology recruitment platform, announces the winners of its sixth annual Best Places to Work awards program. The program recognizes companies that provide the most attractive total rewards packages for their employees, […]

https://www.nexttv.com/news/next-tv-names-winners-of-2023-best-in-market-awards-for-media-and-entertainment Next TV is pleased to announce the Best in Market 2023 Awards for Media & Entertainment. The awards are for products and solutions introduced in the last 12 months, judged based on excellence in innovation, value, feature set and ease of use. Future brands TV Tech and TVBEurope also announced award winners today. The winners […]

You can view the original publication here. Who are the 40 most important people in streaming, which has fast become the dominant delivery mechanism for home entertainment? Media Play News’ second annual list factors in various attributes of the honorees, including innovation and creativity, enabling technologies and services, and diversity […]

Originally posted on thewrap.com. A new survey from Whip Media reveals consumer behavior around the growing free ad-supported platforms Free Ad-Supported Television is increasing in both popularity and awareness among consumers, a new survey from content performance tracking platform Whip Media reveals. Public awareness of FAST platforms like Tubi, Roku Channel, Pluto and Freevee collectively […]

Are you excited about “The Last of Us” premiering on HBO this Sunday? If so, you’re not the only one; in fact, Whip Media’s anticipation data indicates there’s a strong chance “The Last of Us” will have the second- biggest HBO debut of the past two years, trailing on “The […]

Have you been reading TheWrap.com lately? If not, you’ve missed out on some great new data insights, with Whip Media partnering with the leading Hollywood trade publication on two data-driven stories each week. A few recent stories to check out include: Whip Media’s Anticipation Data Shows Netflix’s “Wednesday” Poised for […]

The biggest news in streaming recently has centered around Netflix releasing its second quarter earnings last week — and several top outlets included Whip Media in their coverage. Both BBC News and TheWrap featured Eric Steinberg, Whip Media’s media research and insights lead, in their coverage of the streaming heavyweight’s […]

A banner year for TV shows based on popular video game franchises continued to roll on this week, with the much-anticipated “Resident Evil” series debuting on Netflix. Whip Media’s Vince Muscarella, in a guest post on TheWrap, looked at the rise of video game-based content, including hit shows like “Halo” […]

Broadcasting+Cable recently covered Whip Media’s innovative new solution that tracks subscription revenue for streaming apps. “Whip Media said reports from app stores come in different formats making them difficult for studios and distributor to manage them,” B+C’s Jon Lafayette wrote. “Manually processing deferred revenue from annual subscription or voucher redemptions […]

05/10/2021  Jaime Otero, VP de Desarrollo Comercial y Estrategia de Contenidos de Whip Media Exchange, explica a ttvnews los detalles del marketplace virtual lanzado por Whip Media. En mayo de este año Whip Media anunció el lanzamiento de Whip Media Exchange, un marketplace virtual que, además de conectar a compradores y […]

Can any company topple Netflix? HBO Max is surging in customer satisfaction. By Brandon Katz • 09/16/21 10:29amThe streaming industry is more robust and diverse than ever with an avalanche of premium SVOD platforms all available for audience enjoyment right this very moment. Among the biggest players jockeying for your hard-earned attention and dollars, content-hungry […]

Exec named senior VP of strategy and operations By Jon Lafayette  Software and data company Whip Media said it launched a new Center of Excellence and appointed Melissa Kaspers as senior VP of strategy and operations to lead the new unit. The Center of Excellence will serve as a resource center […]

By Jamie Lang L.A.’s Whip Media, a leading international enterprise software platform and aggregator of entertainment-related data, has appointed Jaime Otero to the newly created role of VP of business development and content strategy. The company also announced that Brazil’s Globo – the largest media group in Latin America, Univision’s VIX AVoD platform and Spain’s Onza are […]

Whip Media’s Sherry Brennan joins TBI editor Richard Middleton to discuss the rapidly changing world of distribution and to explain what her company’s new Content Licensing Platform can offer both buyers and sellers of content. The former Fox and Cablevision exec also looks ahead to where the distribution industry is […]

By Jon Lafayette AMC Theatres on Demand offers 5,000 films to AMC Stubs Members AMC Theatres said it is using Whip Media‘s platform as the online infrastructure for its AMC Theatres on Demand service.“AMC is a true innovator in the industry for providing a premier movie-watching experience to viewers in the theater […]

F9’s exclusive theatrical run proved successful, while Black Widow’s hybrid release strategy felt the sting of a new normal. By Brandon Katz The 2021 movie release schedule is dotted with oft-delayed blockbusters forced to flee the barren wasteland of 2020 due to COVID. Even though a handful of tentpole features are finally […]

By Jon Lafayette Whip Media and the Entertainment Globalization Association are teaming up to create a new bi-monthly report called the Global Intelligence Tracker, which will show how U.S. programs produced for streaming are performing in other countries. The report is compiled utilizing Whip Media’s proprietary global panel of consumers who […]

El ejecutivo se suma a la compañía como VP de Ventas para América Latina. Whip Media, compañía madre de TV Time y que recientemente lanzó su plataforma Whip Media Exchange, anunció este miércoles la llegada de Paul Childers como vicepresidente de Ventas para América Latina. En su nuevo rol, liderará los […]

By MESA News In his new role, Lefebvre will lead Whip Media’s sales and client acquisition efforts for its data and content licensing solutions in France and Benelux. He is based in Whip Media’s Paris office. Lefebvre joins Whip Media with more than fifteen years of experience in advertising technology and […]

By Jon Lafayette Exec was senior VP, research at CBS Television Eric Steinberg (Image credit: Whip Media) Whip Media named Eric Steinberg as media research and insights lead. Steinberg, previously senior VP, research at CBS, will oversee TV and film research and data analysis, providing Whip Media with insights into how consumers watch and […]

By Brandon Katz For more than a decade, the United States box office has been a massive $10 billion-plus industry, including a record $11.8 billion in 2018. Obviously, the COVID-19 pandemic torpedoed that momentum with the box office sinking to historic lows last year. As we celebrate recent theatrical rebounds, it’s […]

April 30, 2021 |Written by Stephanie Taylor Touch Inflight Solutions (Touch) is now using Whip Media’s Content Value Management (CVM) Insights platform to aid its strategic content acquisition, licensing and programming recommendations for clients’ in-flight entertainment (IFE) systems. Whip Media’s CVM Insights solution gives Touch access to real-time consumer viewing and engagement […]

According to new data, Netflix’s Shadow & Bone ranked #2 in the United States over its debut weekend, coming after only Falcon & the Winter Soldier. BY RACHEL LABONTE New data reveals Netflix’s Shadow and Bone was the second biggest show in the United States over its debut weekend. The streaming YA […]

Source Exec had been chief revenue and strategy officer Whip Media promoted Carol Hanley to co-president from chief revenue and strategy officer. Hanley will work alongside current president Rob Gardos. Hanley will lead the company’s global growth strategy, while Gardos heads up product direction, development and client success. “Carol is […]

Source A first for brand entertainment has been announced as Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organisations, and brand entertainment company Free Turn, unveil Hollywood studio predictive insights data product to marketers. Whip Media’s proprietary global data and worldwide audience panel of […]

Continuing with the overwhelming success of its first season, the Spanish Netflix series ranked seventh in TV Time’s Binge Report, which measures the most binged series from around the world over the past week. Released less than two weeks ago on March 19, Sky Rojo, Netflix’s new Spanish series, quickly […]

BY GRAEME GUTTMANN Zack Snyder’s Justice League is more popular than Wonder Woman 1984 three days after its release on HBO Max. Both DC films found themselves in unique positions when hitting the streamer over the last few months. Wonder Woman 1984 faced multiple delays on its way to theaters and it became the first […]

Paul Tassi Well, Disney has already said that Falcon and the Winter Soldier is its biggest debut on Disney Plus ever, even more so than The Mandalorian, but since this is the streaming age, that did not come with any actual numbers. As it’s getting harder to track data about streaming […]

By: Aeron Mer Eclarinal March 16, 2021 It’s no secret that the Marvel Cinematic Universe is thriving in the realm of the Disney+, as shown by the successful run of WandaVision. The MCU series became a hot topic on social media, leading to numerous fan theories and overwhelmingly positive reactions. The next Marvel show […]

ISABELA FLEISCHMANN In two years, ViacomCBS intends to reach five times the number of subscribers it has today in Brazil, where it is available to Pay-TV partners. How? LABS talked to Mauricio Kotait, general manager of ViacomCBS Brasil As of today, ViacomCBS is launching its rebranded streaming service, Paramount Plus, in 18 Latin […]

STEPHANIE PRANGE Warner Bros.’ Godzilla vs. Kong was the most anticipated movie in March on the TV Time chart. The monster flick, which will debut in theaters and on Warner’s streaming service HBO Max March 31, is a sequel to Godzilla: King of the Monsters and Kong: Skull Island and is the fourth film in Legendary Entertainment’s MonsterVerse. It […]

Travis Clark After going a year and a half without a new Marvel Cinematic Universe title, fans can expect a new Disney Plus series every few months in 2021. “The Falcon and the Winter Soldier,” with Anthony Mackie and Sebastian Stan reprising their respective MCU roles, arrives March 19, two […]

By Jon Lafayette Whip maps viewing data for digital linear networks across platforms Whip Media will track the performance of Tastemade shows like ‘Struggle Meals’ (Image credit: Tastemade) Whip Media said it has been engaged by digital lifestyle programmer Tastemade to track the performance of its free ad supported streaming television networks. Whip said its […]

By AARON PERINE – February 11, 2021 04:56 pm EST The Falcon and the Winter Soldier is currently tracking to be more anticipated than The Mandalorian according to some recent findings. TV Time is a movie and entertainment tracking platform that dove into the numbers. They discover that the viewer anticipation is hovering over 200% of what it was for […]

 26/01/2021 By ttvnews Translated from its original form in Spanish Watch the Video Interview Here Alisa Joseph, SVP, Business Strategy & Development at Whip Media Group, spoke to ttvnews about the company’s evolution, which offers one of the most complete data and business intelligence offers in the industry. Born in […]

January 26, 2021 Whip Media, the enterprise software platform provider for global content licensing, has announced that Paul Hastings has been promoted to SVP of Global Sales, effective immediately. In this newly created role, he will lead the company’s global sales strategy and oversee the global sales team. He is […]

By Brandon Katz Earlier this week, ViacomCBS announced that its long-awaited rebrand of CBS All Access into a “super service” will officially arrive on March 4. The company is positioning the new streamer, Paramount+, as a legitimate rival to market leaders such as Netflix and Disney+. But for as successful as […]

Jan 14, 2021 ,01:38pm EST The new Netflix original series, Lupin (Lupin: Dans l’Ombre d’Arsène), produced by Gaumont and created by George Kay, in collaboration with François Uzan, is fast becoming the streaming platform’s most popular French show since its release just a week ago on January 8. The series starring […]

By Jon Lafayette Exec spent 15 years with Fox Whip Media said it appointed Sherry Brennan as executive VP and general manager of its content licensing technology division, a new post. Brennan, who had been senior VP, distribution for Fox Networks Group before becoming a consultant in 2019, will look to […]

Travis Clark After being delayed due to the coronavirus pandemic, Disney Plus’ first Marvel Cinematic Universe series, “WandaVision,” finally debuts this month. The series brings back Elizabeth Olsen as Scarlet Witch and Paul Bettany as Vision. Every month, Business Insider runs down the five most anticipated new shows using data […]

By Brandon Katz When WarnerMedia announced last month that the oft-delayed Wonder Woman 1984 would hit HBO Max right alongside its theatrical debut on Christmas, it was immediately poised to become the biggest streaming hit of the year. Since then, however, the company has worked overtime to ensure the Gal Gadot-led film has the […]

Dana Feldman A new year has never been more welcome and with it comes an abundance of new binge-worthy content. According to research done by Verizon Specials, during the pandemic Americans watched an average of three hours and 56 minutes of TV a day, which is nearly 17% more than […]

Travis Clark Streaming was on the rise in 2020, with the pandemic accelerating viewing trends and major media companies launching new services like WarnerMedia’s HBO Max and NBCUniversal’s Peacock. As the streaming war heats up and the battle for popular IP continues, streamers seeking to compete with Netflix (which is […]

By Brandon Katz • 12/14/20Last week, we analyzed data from seven different sources in an attempt to unearth the most popular Netflix originals of 2020. Why? Because the streaming industry is purposely cloaked in secrecy, making it difficult for fans and industry observers to properly gauge the success of major titles, and in 2020, streaming […]

By Dana Feldman The saving grace for many during the pandemic-fueled year we have just endured has been the escapism of streaming television series, movies and documentaries. In 2020, lingo such as social distancing, lockdowns and quarantine became daily topics of conversation and our new normal. This was good business […]

By MESA News Through this program, the partnership will provide media companies better transparency into their content workflows by leveraging both companies’ content monetization potential and gaining increased visibility through Premiere Digital’s end to end supply chain and reliable media technology and servicing capabilities. Whip Media Group’s industry-leading Content Value Management […]

OCTOBER 28, 2020 13.47 EUROPE/LONDON BY ROBERT BRIEL Magenta Telekom, a Deutsche Telekom subsidiary in Austria, has completed the implementation of Whip Media’s Content Value Management (CVM) platform to manage its VOD business. Magenta Telekom is a provider of internet and mobile communications, entertainment and business solutions in Austria with 2,500 employees […]

Written by Jonathan Easton Deutsche Telekom’s Austrian business Magenta Telekom has announced a deal with Whip Media Group. The partnership sees Magenta Telekom implement Whip Media’s Content Value Management (CVM) platform to manage its VOD business. This, the company said, allows it to automate its VOD platform to more effectively capitalise […]

By Jon Lafayette Whip Media Group said that ViacomCBS’s Pluto TV has elected to use Whip Media’s Content Value Management platform to maximize the value of the content it licenses globally for its advertising-supported video on demand business. The CVM platform will streamline back-office operations and help Pluto TV identify new […]

By Jon Lafayette Whip Media Group unveiled Content Value Management Insights for movies to help studios set their strategies as more films get released via premium on-demand streaming platforms. Whip said its new product was used to gauge consumer anticipation for Mulan, the second season of the series The Mandalorian and for Onward, all […]

Travis Clark Pop TV’s “Schitt’s Creek” swept the Emmys on Sunday with seven wins. After going unnoticed by the Emmys in its first four seasons and then being recognized in its fifth, the show suddenly became an awards heavyweight in its sixth and final season this year. It largely has Netflix to […]

Dana Feldman It is said that laughter is the best medicine and we’ve never needed it more. We are living in stressful times indeed. With a 24-hour news cycle constantly updating us on the heartbreaking numbers of those whose lives have been lost or forever changed due to COVID-19, people […]

By Sean Burch Richard Rosenblatt, the co-founder of Demand Media and current chief executive of Whip Media Group, joined Cameo’s board of directors on Tuesday, people familiar with the company told TheWrap. The media startup adds Rosenblatt to its board as it looks to continue growing its platform, which allows […]

By Jon Lafayette Adds dubbing, subtitles to make digital libraries available for international distribution Whip Media Group, looking to localize content for global audiences, said it has made a deal to work with Zoo Digital, which will provide cloud-based dubbing, subtitling and distribution services. Zoo Digital will integrate with Whip Media’s […]

Every month, TV Time provides Business Insider with the five most anticipated new TV shows. Travis Clark  Ryan Murphy is back with another Netflix series. The superstar producer has delivered “The Politician” and “Hollywood” to disappointing critical reception after striking a lucrative deal with the streaming giant in 2018. His […]

Read the article in M&E Journal here.

We’re excited to share that our Chief Revenue and Strategy Officer Carol Hanley was named one of Cynopsis’s Top Women in Media for 2020. The annual Cynopsis award recognizes the most influential women in entertainment, tech, and sports media. These honorees are innovators, risk-takers and those instrumental in executing strategy, […]

By Chris Tribbey Interactive July 23, 2020 Independent multi-platform media firm Shout! Factory has tapped content value management (CVM) platform specialist Whip Media Group to provide real-time performance data to its partners, the companies announced. With Shout! seeing its digital transactional business growing rapidly, along with its volume of licensed movies and TV […]

Travis Clark Theaters across the US have been closed since mid-March and blockbuster movies set for July like Warner Bros.’ “Tenet” and Disney’s “Mulan” have been pushed to August. With coronavirus cases surging in some states, it’s likely that they will be delayed again. Given the circumstances, movie studios face an […]

MediaLink CEO consults with industry’s big players By Jon Lafayette July 09, 2020 Whip Media Group said that it has added MediaLink founder and CEO Michael Kassan to its board of directors. Kassan, who sold his company to Ascential plc in 2017, consults and counsels many of the largest players in the […]

By Jon Lafayette Helps content owners, distributor curate content BB provides data on streaming programming. (Image credit: BB) Whip Media Group said it has joined with BB, a leading media intelligence and content distribution research, to create a real-time list of what TV shows and movies are available on streaming platforms around […]

https://www.todotvnews.com/netflix-confirma-el-exito-de-control-z-fue-vista-205-millones-de-veces/ Según la OTT la serie mexicana de Lemon Studios fue vista 20,5 millones de veces en sus primeros 28 días. Estrenada el pasado 22 de mayo, la serie mexicana Control Z necesitó apenas una semana para ser renovada por Netflix para una segunda temporada. La rápida decisión ya revelaba que la serie […]

By Jeff Berman M&E Connections June 21, 2020 Now that audiences have become so fragmented and there is so much more competition than ever before for their screen time, grabbing a viewer’s attention — and keeping it — by finding and exploiting the right content for the right audience has become even harder […]

Published on Jun 09, 2020 Tmera HepburnThe streaming tracking app TV Time released its list of top binge-watched shows so far this month, and its a good mix of both old and new. Coming in at number one was the final season of Netflix’s original 13 Reasons Why, which might be surprising since it […]

 06/03/2020 La serie de Netflix y Bambú Producciones lideró el ranking de series en español que TV Time revela en exclusiva a ttvnews todos los meses. Con el estreno de la primera parte de su última temporada el pasado 14 de febrero, la serie española Las chicas del cable recibió un fuerte impulso de […]

Travis Clark Jun 1, 2020, 3:55 PM “Love, Victor,” Hulu’s anticipated TV spinoff of the movie “Love, Simon,” debuts this month after initially being set for Disney Plus. Variety reported in February that Disney felt some issues portrayed in the series, such as alcohol use, were inappropriate for Disney Plus, which […]

By Brandon Katz • 05/29/20 10:35am Pre-existing library content such as beloved sitcoms or a treasure trove of movies are extremely valuable to streaming services. They help to keep subscribers on the hook and avoid churn, or the rate at which customers cancel their subscriptions at a certain time. But it is exclusive […]

Source: Advanced Television Television analytics platform TV Time has conducted a survey to gauge awareness and interest to subscribe to HBO Max prior to launch and what content appeals most to viewers, with Millennials expressing the highest level of intent to subscribe, and Older Gen X and Millennial audience segments […]

Patricia Puentes 19 de mayo de 2020 1:02 p.m. PT Ya te hemos contado que White Lines nos ha enganchado bastante, a pesar de que la nueva serie de producción española de Netflix no sea necesariamente igual de adictiva y adrenalínica que La casa de papel, también creada por Álex Pina. Entendemos, de cualquier […]

By Chris Tribbey, Business May 07, 2020 A collection of entertainment technology companies are partnering up with data-driven integrated cloud tech firm Whip Media Group to launch a new Strategic Supply Chain Partnership program, geared toward optimizing media fulfillment, and giving all involved the ability to more quickly offer solutions to MVPD and […]

Jon Lafayette, Published April 15, 2020 9:00 AM EST Awareness of Comcast’s new streaming service Peacock is growing as it launches to Xfinity and Flex customers Wednesday, according to a new report. The survey by TV Time, part of Whip Media Group, found that 35% of respondents were aware of Peacock […]

Dana Feldman, Senior Contributor When Quibi decided to stay on course with its planned launch last Monday, many had one question in mind: Would consumers embrace—and did they need—yet another streaming platform? The timing was tricky. Yes, we are all in a coronavirus lockdown and we have more time on […]

By John Hopewell, Jamie Lang Apr 10, 2020 6:43am PT In this week’s International TV Newswire pay TV struggles despite record audiences, animated content stays hot as families scramble to keep kids entertained, “Casa de Papel” Season 4 races out of the gates, ZDF shops two new historical documentaries, Latin America sees […]

Dana Feldman, Senior Contributor Hollywood & Entertainment As America braces for the apex of the novel coronavirus to hit and the White House’s task force on the pandemic warns that even trips to the grocery store and pharmacies should be avoided over the course of the next two weeks, those […]

March 19, 202012:03 AM ET ERIC DEGGANS There are a lot of new television shows coming at you right now, thanks in part to the flood of new TV streaming services. The choices are exciting, and with the extra TV time social distancing is giving us, we might actually have […]

by Wayne Friedman , Staff Writer, March 20, 2020 Watching reality — or avoiding it?  Some research show, for the most part, it’s the latter. At a high end, Time TV — a global TV and movie tracking app for consumers — says some forward-looking research reports respondents are telling them much TV […]

By John Jurgensen March 20, 2020 2:19 pm ET Viewers are compiling therapeutic lineups of movies and TV shows to help make them feel better during the coronavirus crisis There’s something soothing about the work of filmmaker Wes Anderson. At least that’s what Seattle psychotherapist Chad Perman is learning from […]

By Chris Tribbey M&E Daily March 16, 2020 LOS ANGELES — Dave Cornella, SVP of global strategic accounts for Whip Media Group, looks at the streaming landscape today, and sees a problem. “If you look at our industry today, we’re spending billions on content, but the acquisition licensing on content […]

STEPHANIE PRANGE February 10, 2020 Netflix’s “Locke & Key” was the top rising show and the service’s “Sex Education” was the top binge show on the TV Time charts for the week ended Feb. 9. “Locke & Key,” which debuted Feb. 7 on Netflix, is an adaptation of the comic book series. After […]

by Sandy C.  February 7, 2020 It took a few weeks for Netflix to officially announce that Joe Goldberg will be returning for You season 3. Once they did, we carefully began to speculate on the events to come. But now, Sera Gamble, one of the executive producers for You, has teased […]

Travis Clark Feb 4, 2020, 10:28 AM Every month, Business Insider looks at the most anticipated returning shows thanks to data from television tracking app, TV Time. Netflix’s “Narcos: Mexico” and NBC’s “Brooklyn Nine-Nine” return in February. Visit Business Insider’s homepage for more stories. Netflix’s “Narcos” spin-off, “Narcos: Mexico,” returns […]

Leif Johnson (Macworld.com) on 31 January, 2020 04:00 Apple almost always starts off slow. But more often than not, it takes the lead. Apple TV+ is in its infancy, entering this world about three months ago, and already you can find critics saying it doesn’t have much of a chance of amounting to anything and […]

Sarah Perez@sarahintampa / 10:00 am EST•January 29, 2020 In the streaming era, data on a show’s viewership and popularity is harder to come by. It’s no longer as simple as setting up a Nielsen box to get data on a show being watched across TVs, phones, tablets and the web. One company […]

By Todd Van Luling 01/24/2020 09:00pm EST The Netflix Highlight: “Chilling Adventures of Sabrina,” Part 3 What’s up: Netflix’s “Chilling Adventures of Sabrina” is a teen drama that focuses on a young witch whose father is the Devil. Sabrina attends human high school and balances the typical challenges of being a teenager with […]

By: Angela Watercutter Originally posted here, November 7, 2019 M. Night Shyamalan’s Apple TV+ Show Servant Has a Trailer Greetings! Welcome to a new edition of The Monitor, WIRED’s culture news roundup. Lots of headlines from the frontlines of the streaming wars today. Also, Robert Rodriguez and Ben Affleck are teaming up. Who knew? […]

By: Matt Donnelly Originally posted here, November 6, 2019While Hollywood and Wall Street have been bracing for more than two years for a slew of competing streaming services, a new survey has some revelations about the marketplace these platforms will soon enter. Conducted in September by viewer tracking service TV Time […]

By: Dana Feldman Originally posted here, October 29, 2019 The streaming wars are heating up and the television landscape is about to experience one of the most disruptive periods in its history. With a half-dozen new streamers entering the market, many wonder if the surfeit of content will exceed consumer […]