Female Characters on the Rise

Fan Engagement with Female Characters has Seen Double-Digit Growth Across Multiple Countries

As this year’s Women’s History Month comes to a close, we wanted to take a moment to reflect on this by tapping into the preferences of our TV Time community to see which female television characters have risen to the top and to understand how the entertainment industry is stepping up to change the representation of women in content. As television becomes more and more of a staple in our culture, especially during the pandemic, we can’t help but look to characters as a way to not only escape our realities but to inspire our everyday lives. Download the report below to explore key highlights including, but not limited to,

  • TV viewers in the U.S. are flocking to strong female characters, with a 39% growth rate in female representation among fan favorites since 2018
  • The same trend is happening in key European countries, with Spain seeing a 22% growth rate and Germany an incredible 71% growth rate over that period
  • The prevalence of strong female roles is driving this surge, with an average of 33% of viewers’ favorite female characters possessing supernatural abilities