Predict Content Performance with New Behavioral Insights

The global explosion of new services has caused a seismic shift in how consumers view content and how platforms program titles. With the influx of these new streaming services and the global expansion of others, matching content supply and demand has become complex and costs have risen dramatically. Exacerbating the situation are production delays, changing release windows, and traditional providers of licensed content such as major studios and broadcast/cable networks, reserving content for their own service.

Download our eBook to learn what is required for successful content acquisition strategies to evolve, and where data driven decisions and consumer insights serve to pinpoint the right content for the right audience at the right price.