The U.S. Streaming Landscape: A Consumer Study

By: Nadine Suleiman|September 12, 2021

After the Covid-19 pandemic accelerated an already rapidly changing media environment, it is imperative that we understand how the public is perceiving SVOD as a whole, what they want from it and how the individual platforms are delivering on those expectations. Whip Media surveyed almost four thousand users of our TV Time app in the US. These respondents are avid users of streaming services and provide unique visibility into consumer sentiment surrounding SVOD in general as well as attitudes toward individual services. Download the report below to see dive deeper into our findings.