Much has been written about how streaming is transforming the television industry. The discussion should not only focus on expanding the programming pie, but also on how the slices of that pie are changing with regard to the countries supplying the content. Over the last three years, US content has declined an average of 10 percentage points as a share of overall viewership in key European territories including France, Italy, Germany, Spain and the UK.

Whip Media’s latest white paper, conducted in partnership with MIPTV, explores how the rise of international OTT platforms is changing the balance of programming in Europe. Download below.