The Rise of FAST Channels – And the Challenges That Come With It

The rise of FAST Channels over the last few years has offered TV viewers a new yet familiar way of enjoying free content. At the same time, it has presented fresh challenges when it comes to measuring content performance.

Download our white paper below to learn more about the meteoric rise of FAST Channels, the inefficiencies in tracking how content performs and how Whip Media can address those challenges by providing clients with comprehensive visibility into content performance and business impact.