Operating an effective content IP strategy in today’s media landscape is more critical than ever. Studios, networks and streaming platforms need to know exactly which titles carry inherent demand and recognizability value that can be used to make smarter development, programming, and licensing decisions, and ultimately achieve a higher return on investment. As the competition to keep viewer attention grows, understanding how to best leverage existing IP gives entertainment companies the opportunity to revitalize brands, and monetize latent demand for library content that resonates with specific audiences.

Read the eBook below to find out how you can better gauge authentic viewer preferences, know which of your library titles has the greatest interest for a potential revival and drive DTC strategies that will inform content strategy and licensing decisions for greater revenue.