[eBook] A New Approach to Better Leverage & Monetize Library IP

April 22, 2024 0 Comment

Operating an effective content IP strategy in today’s media landscape is more critical than ever. Studios, networks and streaming platforms need to know exactly which titles carry inherent demand and recognizability value that can be used to make smarter development, programming, and licensing decisions, and ultimately achieve a higher return […]

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In The FAST Lane: Evolving Perceptions of FAST Among US Consumers

November 12, 2023 0 Comment

Free ad-supported streaming television, or FAST, has seen meteoric growth since we first fielded questions about the free streaming business in Whip Media’s U.S. Streaming Survey. The rush to acquire and retain viewers led to the exponential growth of FAST and AVOD (Advertising-Based Video On Demand) platforms. Today, there are […]

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2023 Streaming Satisfaction Survey

October 4, 2023 0 Comment

Whip Media surveyed more than 2,000 U.S. consumers asking them how satisfied they are with their streaming services. Max led in satisfaction for the second year, while Netflix dropped to sixth. AppleTV+ and Peacock saw the biggest gains in customer satisfaction across multiple categories. For the fifth year in a […]

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The Data You Need to Build a Thriving FAST Channel

September 21, 2023 0 Comment

TV fans are getting used to life in the FAST lane – and that makes viewer data all the more important for FAST channel providers. FAST, or free ad-supported streaming television, is one of the fastest-growing segments of the entertainment industry, both in the U.S. and abroad. And the data […]

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Innovative Solutions to Streamline Subscription Streaming App & FAST Channel Finance

July 6, 2023 0 Comment

Streaming has altered the content distribution landscape forever. Recent shifts in how viewers consume content have made way for an abundance of choices beyond Netflix and other subscription services. The result has been explosive growth in subscription streaming apps and the rapid expansion of AVOD/FAST channels. Studios and content providers […]

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Streaming Satisfaction Report: Spotlight on Ad-Supported Experience

August 8, 2022 0 Comment

As the media industry races to make streaming video profitable, advertising supported tiers of subscription video platforms are getting increased attention. While some platforms have already launched ad-supported tiers, others have announced they are coming soon. As always, the content will drive consumer choice between services, but the advertising experience […]

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2022 Streaming Satisfaction Report

June 30, 2022 0 Comment

In Whip Media‘s latest survey, nearly 2,500 US respondents were asked about their sentiments towards major streaming services including Netflix, HBO Max, Disney+, Apple TV+, Hulu, Peacock, Paramount+, Amazon Prime Video and Discovery+. Read the full report to gain insights into consumer sentiment towards the major US streaming services.

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May 9, 2022 0 Comment

A new Accenture paper, utilizing data from Whip Media, explores how streaming services must develop a broader understanding of a consumer’s cross platform viewing habits. Accenture partnered with Whip Media to analyze customer viewing patterns across platforms and performed consumer research to learn that 67% of viewers find it frustrating to identify something they’d like to […]

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The World & The US: The Rise of International OTT Platforms is Changing the Balance of Programming in Europe

March 29, 2022 0 Comment

Much has been written about how streaming is transforming the television industry. The discussion should not only focus on expanding the programming pie, but also on how the slices of that pie are changing with regard to the countries supplying the content. Over the last three years, US content has declined […]

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The France Streaming Landscape

February 3, 2022 0 Comment

In an SVOD market as dynamic as Europe’s, the market in France is of particular interest. Most markets show some preference for locally produced content, but the French stand apart. France has a strong tradition of protecting its culture and that informs the production and consumption of video content there. […]

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Streaming in FIGS-UK: Thinking Globally, Acting Locally

December 15, 2021 0 Comment

European consumers attach great importance to the quality of library content on a streaming platform, though there are important local differences in taste. European SVOD markets are some of the most dynamic in the world. Figures from BB, one of Whip Media’s data partners, show that across France, Italy, Germany, […]

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The OTT Binge-Watching Phenomenon

December 7, 2021 0 Comment

If you’ve ever had a Star Wars night on VCR, a Friends fest on DVD, or gotten lost in a Lost box set on Blu-ray, you’ll know that TV and movie binge-watching isn’t a new phenomenon. What’s different now is the wide availability of titles to potentially binge on, the […]

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Predict Content Performance with New Behavioral Insights

November 30, 2021 0 Comment

The global explosion of new services has caused a seismic shift in how consumers view content and how platforms program titles. With the influx of these new streaming services and the global expansion of others, matching content supply and demand has become complex and costs have risen dramatically. Exacerbating the […]

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The Rise of FAST Channels – And the Challenges That Come With It

November 17, 2021 0 Comment

The rise of FAST Channels over the last few years has offered TV viewers a new yet familiar way of enjoying free content. At the same time, it has presented fresh challenges when it comes to measuring content performance. Download our white paper below to learn more about the meteoric […]

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The U.S. Streaming Landscape: A Consumer Study

September 12, 2021 0 Comment

After the Covid-19 pandemic accelerated an already rapidly changing media environment, it is imperative that we understand how the public is perceiving SVOD as a whole, what they want from it and how the individual platforms are delivering on those expectations. Whip Media surveyed almost four thousand users of our […]

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Understanding the Central & Eastern European Content Landscape

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One of the hottest destinations for veterans of the silver screen has recently been behind the old Iron Curtain. As entertainment becomes increasingly digitized—and globalized—the cross-border market for quality content is accelerating at a rapid rate. Central and Eastern Europe is emerging as an important nexus for buyers and sellers, […]

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Summer Movies 2021: Box Office or Bust?

May 26, 2021 0 Comment

Consumers may miss the movie-going experience, but are they ready to be in close quarters with each other again? Download the report below and read Whip’s latest White Paper on consumer sentiment towards returning to theaters, and the blockbusters that will drive ticket sales this summer. 

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Female Characters on the Rise

March 31, 2021 0 Comment

Fan Engagement with Female Characters has Seen Double-Digit Growth Across Multiple Countries As this year’s Women’s History Month comes to a close, we wanted to take a moment to reflect on this by tapping into the preferences of our TV Time community to see which female television characters have risen […]

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Streaming Wars Lighting Up in Latin America

March 3, 2021 0 Comment

Multinational streamers around the world have their eyes on Latin America as the next chapter of the international streaming wars heats up. Latin America is a ripe battleground and projected to have 110 million Pay TV subscribers by 2024. This makes Latin America the second fastest growing region for streaming […]

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Film On All Fronts

September 16, 2020 0 Comment

Even before COVID, the way people watched movies was converging across theaters and streaming platforms. In today’s fragmented viewing landscape, consumers are watching more content on more devices, making it difficult to get a comprehensive understanding of audience engagement. COVID-era viewing behavior is likely to continue and become more entrenched […]

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Competitive Data for Today’s Competitive World

September 10, 2020 0 Comment

Insights to Transform Your Content Licensing and Merchandising Strategies Streaming services have truly transformed the Media & Entertainment (M&E) landscape. While the shift to digital viewing of TV and movies at home and on mobile devices was well underway prior to COVID-19, the global pandemic has accelerated this momentum. Through […]

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Predicting Fall Freshman Series: Renew or Redline?

August 27, 2020 0 Comment

Each spring, television networks take a long, hard look inward to adjust, recommit, or, in tougher years, completely overhaul their creative strategy and programming for the year ahead. Meanwhile, audiences and advertisers alike sit anxiously by, waiting to see whether a favorite show – or, in the case of advertisers, […]

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Defining the New Normal for Theatrical Releases

July 9, 2020 0 Comment

While there is a solid prospect for audiences to return to the theater as they begin to reopen, intent is influenced by both moviegoing frequency and generational segment. Households with kids are a key factor in PVOD, but price and merchandising strategies will play a more crucial role. DOWNLOAD THE […]

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Can HBO Max Maximize the Value of Its Content?

May 1, 2020 0 Comment

With HBO Max being one of the last major entrants in the streaming wars this year, Whip Media Group set out to understand market perceptions of HBO Max and whether the “Friends” franchise and WarnerMedia’s vast content library will serve to attract and expand new audiences. READ NOW →

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NBCU Banking on the Bird Will Peacock’s Streaming Service Fly?

April 2, 2020 0 Comment

With several streaming services launching in the last few months, Whip Media Group set out to understand market perceptions of Peacock and potential motivations and willingness to subscribe. READ NOW →

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Social Distancing and Streaming: The Must-Read TV TIME Reports

March 1, 2020 0 Comment

At the onset of the social isolation request, we set out to take an early pulse on peoples’ emotional state-of-mind and how this would impact their TV viewing habits. We surveyed viewers in both the US and the UK. The majority of respondents are planning to socially distance/isolate themselves  and the […]

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Beyond The Big Three: The Streaming Wars Are Upon Us

October 1, 2019 0 Comment

Beyond The Big Three – TVT and UTA White Paper – Oct 2019

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