Whip Media’s Alex von Krogh presented at  MESA’s Entertainment Evolution Symposium, and shared insights on the  “Must Have Data for 2023 – The Full 360 Degree View of Tomorrow’s Consumer, Today.”

Alex shared a notable shift in viewing original content on streaming platforms as Netflix’s share of views continues to slow down, and competitor services like HBO Max and Disney+ close the gap. Consumers, now more than ever, are requiring more content and flocking to a wider variety of platforms who are capturing their attention and gaining their loyalty.  Watch the presentation below to learn more.