OTT.X Wednesday Webinars: Where in the World Data

Where in the World Data: Predict Your Competitors Next Move As They Create New Streaming Content Libraries in New Territories

A new streaming service announces that they will be entering your market.  It may be a small niche player or a global, recognized brand.  Instantly, the landscape changes and you need to take steps to ensure your service is competitive, and your audience base is secure. How can you assess how your service stacks up against the competition?  And know what your competition is doing in one market may not be the same across all territories.

In this webinar, we discussed why smarter licensing, merchandising and marketing strategies should be informed by strategic insights and analysis of your competitors’ current libraries. You’ll learn how to analyze competitors by region in order to reveal what the likely content line-up will look like in a new territory.  And, how to optimize content commercialization by knowing what’s streaming across all global platforms to give you a competitive edge to enhance content value and drive engagement on your platform.