OTT.X Wednesday Webinars: The Streaming Wars…Engaging the Connected Consumer

Recognizing the power of bringing their own content directly to consumers, media companies are creating their own distribution platforms. We know that consumers are cutting the cord at an ever-increasing rate, but what remains unclear is how they feel about the wealth of OTT choices that will soon be available. In this session, we will look at key markets and case studies to better understand:

  • Consumer sentiment and intent toward the crowded streaming market
  • Opinions on volume of choices, type of content and payment models
  • How data can help you understand what content is likely to succeed and the importance of evaluating platform fit