WhipFLASH Webinar: How Fresh and Relevant Metadata Can Fuel Viewer Engagement in a Stay-at-Home Society

Social isolation has far-reaching implications for the entertainment industry. With consumers turning to TV at historically high levels, our ability to find something to watch remains hindered by a lack of organization or intuitive cross-service discovery. In our new stay-at-home society, there’s a clear need for deep, timely and accurate descriptive metadata that allows viewers to navigate video across multiple providers and platforms. This need will only be amplified when we emerge on the other side of this crisis.

Join us for a 15 minute virtual industry briefing to understand the changing TV dynamics COVID-19 is having on the need for fresh and relevant metadata.