MESA Webinar: Doing Digital Content Smarter

Data-Driven Predictions on What Content Will Work Well on a Given Platform

In an increasingly crowded market, more competition for user attention and retention combined with viewer fragmentation, makes it extremely difficult to find and exploit the right content for the right audience.  Imagine being able to take the guesswork out of predicting the success of a title or identifying similar content to what your audiences are already viewing and want to watch.

Making smarter content decisions, and knowing how to price or what to pay, can no longer rely on traditional viewership metrics or blockbuster original content.  You need data that is based on real-time audience tastes and preference and integrated with your actual performance and licensing information.

Attend this webinar to hear how you can leverage predictive measures to help drive decisions to better match content with audiences, ultimately leading to increased engagement and revenue.