WhipFLASH Webinar: Making Smarter Content Decisions During Times of Massive Social Shifts (EMEA)

COVID-19 has driven TV viewership to all-time highs and halted production.  To fill programming gaps and meet unprecedented content demand, turning to library catalogues and long-tail content has never been more critical. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, and then interpret and adjust to those patterns.

This webinar will present fresh insights on the quarantined consumer based on 1st party data, what they’re viewing and why, and implications for making smarter content choices beyond traditional viewership metrics.