AFM Sessions: A New Day for Content Licensing

A New Day for Content Licensing: Make Better Deals with Predictive Insights

The exponential increase in global viewing has created a huge demand for content, but buyers and sellers mostly rely on traditional data sets, personal relationships and gut instinct to license film and TV. Now, supercharge your licensing strategy with a powerful new way to predict title performance, find the right partners and improve ROI. Gain a competitive advantage by learning how to combine unique first party consumer insights and a centralized demand management platform to identify, negotiate and close better deals.

Watch Whip Media’s session at the American Film Market revolving around the Whip Media Exchange. The Exchange is a content planning, analytics and licensing tool in which Buyers and Sellers of video content can find one another, review content through an analytical lens, and conduct licensing activity. In this video, Whip Media’s Jaime Otero sits with current Exchange participants to discuss its value. The panel includes, Leslie Miller of Brain Power Studio Inc., José Badini of AMC Networks International Latin America, Nick Savva of Giant Pictures from Giant Interactive, and Cristina Clavera of Grey Juice Lab.