MESA Smart Content Summit – Smart Licensing – The Power to Predict Content Performance

Watch Sherry Brennan, EVP/General Manager, Whip Media Exchange, speak about Smart Licensing.
Today’s high-volume, high-velocity global content environment has challenged the way media and entertainment organizations buy and sell content. As companies play catch-up with the growth of streaming services, it’s imperative for operators and distributors to find smarter, more efficient ways to improve the current process of content licensing and planning and make better decisions. With fresh tools that can ignite the right connections between content buyers and sellers, using a data-driven approach and predictive insights, companies can now accelerate their dealmaking and maximize revenues. It’s a new day for content licensing!